In terms of aesthetics, gotta wonder what "speakers hidden in front" means. Personally, I think the current lineup is much too bulky looking compared to the sleeker pioneers and especially sleek panasonic industrial models. Hopefully this new lineup will move more in that direction...looks much nicer especially if wall mounting.
In terms of picture quality, gotta love it that the 30,000 contrast is listed as NATIVE rather than dynamic. This may make it very competitive with the Kuros...we shall see.