Originally Posted by tutelary
The consumer might have been blind to what bluray was 6 months ago or a year ago, but in general I don't think they are now. They just can't afford it at the moment.
""About one-quarter of households in the United States have at least one TV set capable of receiving HD programming essentially double the penetration of HDTV of two years ago, according to new research from Leichtman Research Group.
The research presented in the Leichtman report HDTV 2007: Consumer Awareness, Interest and Ownership also reveals confusion about HD.
Among the findings:
-More than 75 percent of HDTV owners believe they are watching HD programming, but Leichtman estimates that 20 percent actually are not.
Leichtman estimates that about 53 percent of all HD households are actually watching HD programming from a multichannel video provider (cable, DBS or a telco) and about 4 percent are watching HD programming via over-the-air broadcast.
-Forty-one percent of HDTV owners said that they were told how to receive HD programming when they purchased their set.
-Forty percent of HDTV owners and more than 20 percent of all adults believe that their household currently has an HD DVD player, which is much larger than the total number of HD DVD players sold to date.
-The mean annual income of HDTV households is 27 percent above average.
Of those watching HD programming, the reported mean amount of TV viewing time spent watching programs on HD channels was 45 percent.
-Seventeen percent of all households plan to purchase a new TV set in the next 12 months, and 47 percent of this group expects to spend more than $1000 on a TV set.
The findings are based on a survey of 1300 households throughout the United States.""
The above info is a little dated (Nov 07) but if only 25% of households have a HDTV, people are going to have to buy the more expensive HDTV before buying a blu ray player. If they buy the blu ray player first, of course, they will not experience it's full potential. Everything is already in place for the XD-E500, it "should" be an easy sell for Toshiba.