When I worked with it, it was not as strong. If you thought today's 3d was conservative, the screen was even more so. You could crank it up, but do it too far and you would get nauseous. So given it ran in 3d all the time, it was dialled down so practically everyone could walk by without getting sick. Unlike a normal 3dtv which was only displaying it with glasses and a blurry mess without, or 2d, the display was always on 3d, like a portal to another world.
It worked with standard stereoscopic sources over HDMI - frame packing format preferred, but top/bottom or side by side was workable too. There was a built in 2d to 3d converter that worked surprisingly well, though it was even more subtle. You knew it was showing depth, but it wasn't trying to apply gobs of it to make it seem ridiculous.
Of course, I didn't have a 3dtv to compare it with - there was no business case to get one, so work never got one.
When I needed to demo it, I always used Pacific Rim for my 3d content demos, while I usually used either Shooter or Now You See Me for the 2d to 3d real time conversion demos. Landscapes seemed to work well, because the natural perspective augmented the effect.
Alas, it's been a few years since I worked with it. And by that time, 3dtvs were becoming extinct. I will report that when I went to watch a 3d movie I wondered what the glasses were for - I had gotten so used to glasses free 3d that I forgot glasses were still the norm.