Originally Posted by Supermans
3D still has an active community of buyers, which is still far greater than 4K UHD sales around the word but not in the US, however many in the movie industry have decided to actively kill it off due to its poor US sales. Furthermore TV salesman are coming up with many ways to convince people that the loss of 3D is not a downgrade on the 2017 sets and seem to perpetuate the lie that studios don't make 3D movies anymore and none are coming out in 2017. I had multiple Best Buy floor salesman tell me the same thing when I told them I was looking for a 3D HDTV. It is a sad state of affairs but it is the reality.
Like you, I do believe it will come back at some point. I have stated that my belief is that Avatar 2 or 3 will usher in the new era of 3D somehow as it did before. Perhaps when the UHD Ultra 4K push dies down and they need something new to attract them to buying expensive premium HDTV's. "Come and buy the new 8K Ultra 3DUHD glasses free 3D set!!" That is when it will come back
And if it's not as good as with glasses (and right now, it's very not!), I'll pass.
But the "poor US sales" aspect is a false narrative. 3D has sold quite well in the U.S. And, until availability was held back in order to force people to go for UHD discs, it's market share was higher than UHD discs (and it did so without zero hype, promotion, or marketing...all things that UHD discs have in spades.
When a UHD and 3D disc is equally available and priced, 3D outsells it. To reiterate an example, even now, weeks after its release, GHOST IN THE SHELL Amazon is listed as #264
for 3D. For UHD...#333. Of course, overall sales will favor UHD because...you can't go to Best Buy, Target, etc., and buy GitS. And, as someone else noted, even GUARDIANS OF THE GALAXY 3D pre-orders are sold-out on-line already. (And that IS due to the 3D more than the UHD in the combo, especially since there will be a stand-alone UHD disc.)
A UHD title that gets an 11% market share is considered big news! But 3D selling 20% - 30% market share...not a word. When THE FORCE AWAKENS 3D disc opened to a 76% (!) market share, what you heard was..."Well, of course, because many people already bought the stand-alone 2D version months earlier so there wasn't a big TFA market by then...making it easier to get that high market share." That is certainly true...but if that collector's release was UHD instead of 3D, there would have been articles everywhere (especially here on AVS and similar sites) screaming about what a MAJOR accomplishment that was for UHD and is proof-positive that UHD is a big success. (Heck, they'd be putting out full-page ads in the Bible hyping that, if they could.)
Just saying, don't mistake the industry's concerted and purposeful attempt to kill a format as poor sales. The problem really is...3D sales take away from UHD sales. (I'm sure you've noticed that the vast majority who have the capability for both formats always opt for 3D over UHD if they have to choose one or the other. The industry knows this as well...that's why WONDER WOMAN 3D has no Atmos or even 7.1. That's why trade ads for retailers make no mention of the 3D release for the new TRANSFORMERS (which was actually SHOT with 3D IMAX cameras! Michael Bay said he wanted to keep 3D alive but I guess the industry didn't get that memo.). Some retailers are just not going to order or carry titles that they think don't exist. I know my local Target said that they had no idea that there was a KING ARTHUR or BOSS BABY. It's not that they want to lose sales, they just want those sales to be applied to what they are pushing now.
In the meantime, high-demand 3D titles will continue to sell out at retail outlets wherever they are carried while the UHD versions will be sitting there past Black Friday. (In case anyone was wondering why Best Buy has to have UHD "fire sales" every several weeks.)
As for overseas sales, we should also remember that some of those sales are from North Americans. If U.S. countries don't want the dollars, we have to give our bucks to foreign agencies.
Again, the point is that if 3D disc sales poorly, it should be noted that it is the industry creating that in hopes of boosting the struggling UHD format and not
consumers. If the business gave equal-time to both formats, 3D would trounce UHD sales (as it often has, even with no marketing)...and that is not
what they want.