I think that 3D is being killed, rather than dying. Do you notice how every time there is something negative about 3D, writers on A/V websites jump on the news quickly and spread it quickly with big strong headlines, such as this one (no offense, Scott). However, when there is something positive about 3D or a 3D movie, you don’t hear about it unless you stumble on it by accident.
For example, people who own Ghost in the Shell are reporting that the 3D version is far superior to the 4K version. I have both versions, and I agree with this wholeheartedly – the 3D version completely blows away the 4K UHD version on my OLED sets. A few days ago (I haven’t checked today) the 3D version of that movie was #8
seller on Amazon.com, the 4K UHD version was #25.
Nobody reports this – you don’t hear instances of when 3D outsells 4K, but you darn sure hear it if 4K outsells 3D. It seems that there is a spin put on the news in regard to 3D, and you won’t hear the good news, but you won’t be able to avoid the bad news. (Kong: Skull Island is another new release where the 3D version is superior to the 4K version –compare them side by side if you haven’t on an OLED or top of the line LCD).
I found it amusing also when over 15,000 people signed the petition to LG, begging them to keep at least one 3D model in their lineup moving forward. I was in communication with the creator of that petition and he had to really work and beg authors of A/V sites to cover any news about the petition. And when they did, most of them put a negative stance on it instead of reporting on the thousands and thousands of positive comments that people were leaving on the petition in support of 3D. These comments were coming from directors, museums that use 3D televisions in displays, schools, and of course thousands upon thousands of regular folks who just happened to be 3D fans. Now, the thing is, with so little publicity no one really knew about the petition unless they happened to be someone who heard about it from a friend or who happened to read one of the few web stories about it. So, it is likely that for every 1 person that signed it, there are many more that would have supported it, had they known what was happening.
In contrast, when the petition to LG to support Dolby Atmos appeared, A/V sites and authors jumped on it like it was the most important thing in the world. Already “over 1000 people” have signed it! Now, that petition still hasn’t met 2,000 signatures but not terribly long ago I had a story pushed to my phone about it, making it seem like it was the most important thing in the world for Dolby Atmos to be added, and encouraging everyone to support the petition. I never had a story pushed to my phone about the 3D petition! Yet, almost 15 times as many people were in support of the 3D petition as opposed to the Dolby Atmos position.
It is just my opinion (and we all have one), but I just don’t see how anyone thinks that a 2D 4K HDR image can beat the immersive factor of a good 3D image, even a 1080P 3D image. I’ve compared almost every release that has come out so far in both 3D and 4K on my LG OLED, and the 3D wins every time. Every single person I’ve demoed 3D and 4K to agree as well, the 3D image is more realistic, more immersive, and draws you into the movie like a flat image simply cannot do.
I believe that when manufacturers finally realized that 3D was a niche market, and that not EVERYONE wanted to watch EVERYTHING in 3D, they quickly came out with 4K HDR, leaving 3D specs out to try to move everyone to one format. That way, they could resell their entire catalog, yet again. Back off advertising of 3D, pull all 3D technology so that even discs you currently own cannot be played on future televisions, and force everyone into 4K – that way, they hope to push the fans that truly prefer 3D into 4K and resell to them yet again. Of course, by the time they kill 3D entirely and try to cram a not-very-well planned 4K HDR agenda down everyone’s throats, we can expect 8K to follow on its heels.
It’s a darn shame – there is plenty of room for both 3D and 4K in the market. At least I’ll be saving some money, because I bought almost every 3D release to date – I definitely will NOT be doing that for 4K.