I'd been watching it for a couple of months. Figured it was an error and that it'd never really show up at that price. But today, after reading this post, I started watching it pretty close. It showed in stock early this afternoon and I tried to get one. By the time I got through entering all my checkout info, it told me my cart was empty and I'd missed it. I kept checking and kept checking, and right before 5pm CST, it came back up available and I got one. So keep checking it if you want one. I've been watching the HT5050 thread closely, because thats what I wanted. But for $1200? I'll give the 5040 a shot and save $1800. Eventually the HT5050 will come out and the price will eventually drop and by then maybe I'll want an upgrade, or maybe Epson will have a TRUE 4K projector. Either way I figure this is a steal on the 5040.