Ok, I had a chance to watch some content on the Cima. I watched the first 6 minutes of Toy Story 4 and the final battle scene of Hobbs and Shaw, as well as Ready Player One. The first thing that I noticed was the absolute sharpness/clarity. It was like my old screen needed a prescription for glasses and my new screen is the glasses. In terms of screen texture, I looked really hard for it and the only time I could discern any texture was during very bright scenes, like sky scenes with clouds, but it was only noticeable if I was looking for it.The next thing I noticed was the improved HDR brightness. My screen has about 600 hours on the bulb and has definitely dipped down in terms of brightness. But with the Cima, it's like I have a brand new bulb and HDR really pops now. Based on what I saw, I think this unit is definitely closer to 1.2 or 1.3 in terms of gain vs the 1.1 gain reported, but that is totally a good thing. The third thing I noticed was how deep black levels are with this screen. I had good black levels before, but with the Cima, they are at a whole new level. In addition to great black levels (and great contrast for that matter), colors really pop on this thing as well. Honestly, it feels like I got a whole new projector this screen is so good. I expected it to be an upgrade, but I didn't expect it to be this much of an impact. I think this screen is easily worth twice or three times what it costs, it really is that good and that's no exaggeration. I wasn't realizing my projector's potential without it. That much is clear to me now.