What does your room look like? White/light or dark colored walls, open floor plan or stand alone room, lots of windows and can you cover them? Direct light or just lots of indirect/ambient? What type of content? Bright and colorful like football or sitcoms or dark like movies and higher-end episodic?
I have an Elite Screens 120" UST CLR(ALR) and it does a nice job in my den, but my den is only a few steps removed from a dedicated room, as far as light control. It's a stand-alone room with windows on the east and north that are covered with curtains or wooden blinds and the walls are wood paneling, so even during the day, unless you open the curtains and blinds, it's fairly dark and there is never any direct light coming in. With "normal" content, you can turn on the lamps in the room and it's absolutely fine. Actually better than the rear projection TV it replaced. Even if I opened the curtains on the east bay window, you could still watch bright/colorful content, but it does start to wash out. I would say watching "dark" content during the day/lots of ambient is a no-go and would be un-enjoyable. ALR screens are not magical silver bullets. If there's a lot of ambient light, you'll be better off with a large flat panel.
Below are a few quick pics. There is a little light coming in between the blinds next to/to the right of the screen(north windows), but the blinds are closed otherwise.
Brightish/colorful with the curtains closed and curtains open(I'm actually casting a shadow on the screen in this one, so it's a little better than it would actually be). Then some content with some dark/darker parts with the curtains closed and open, again, but I stepped back to keep my shadow off the screen when the curtains were open.
Last edited by Run&Gun; 01-13-2020 at 12:24 PM.