Originally Posted by reanimator
2nd Quarter results from DEG:
"Ultra HD Blu-ray Disc ... got off to a successful start in the first quarter of this year, with the first volley of Ultra HD Blu-ray discs hitting stores in March and selling far better than expected, according to studio executives.
The format’s launch was even more successful than regular Blu-ray Disc back in 2006.
More than 45 Ultra HD Blu-ray title releases were available in the first half of the year, with impressive sales of about 288,000 units."
Right, so this thing that videophiles like -- which has no competing format -- is doing better than the second-to-market 1080 disc format did. And by "doing better", we mean that it sold 288 thousand
whopping units. That's on the order of $5-6 million to the studios.... Or, put differently, the Week 5
gross of Sausage Party. Cut those bonus checks now, Hollywood!
Originally Posted by PeterTHX
BD sales were taking off before the victory over HD DVD...that's why it won the format war.
Once it became apparent that it was going to win, it won. That wasn't true in the opening months as those of us here who were sure BluRay would win got shouted down by the HD-DVD crew. Repeatedly.
Originally Posted by DaViD Boulet
Bizarre. Sony is a major push being 4k and UHD blu ray... yet they seem to be letting Microsoft take the lead with their console being UHD blu-ray capable.
Right, Sony is "letting Microsoft take the lead" in a market that doesn't really exist: Gamer/videophiles who very likely don't yet have an PS 4 or Xbox One.
That's literally the market Sony is ceding.
The new consoles are "popular" to a point, with 65 million combined units sold. That's 2 weeks worth of smartphone sales, give or take.
While it's an achievement, it's also 1/3 of the all-time combined sales of PS3/Xbox 360. In other words, the majority of gamers who take this stuff seriously have a current-generation console (no, not the majority of all console games, but let's call the "serious group" half the previous generation... 2/3 of those have a current console). There is little chance many will upgrade/sidegrade. The PS 4 Pro is a mild upgrade at best. The Xbox is, of course, not an upgrade -- just smaller and cheaper.
So these consoles are selling to gamers who aren't particularly hardcore. Among those, Sony has chosen not to support the small fraction who want a physical-media movie format because they believe (1) it's the best -- which is objectively fair in terms of audio/video quality, albeit not other characteristics (2) who want to collect movie discs/have their DRM limited to all sorts of stuff, just not whatever they believe is wrong with streaming (3) whatever else I missed.
The UHD BluRay market is generously
on the order of 10% of folks. Again, it will never be mass-market rentable which is table stakes for mass success. In the U.S. you have a potential market of about 13 million homes, feel free to round it off to 20 million for UHD BluRay. You have a console market of about 50 million homes or so -- roughly 40% of the US. Many already have consoles and have no plans to buy soon -- unless they want UHD BluRay and are already Xbox aficionados.
The reality is that Microsoft might forward shift demand by ~1 million units with this. Sony, however, will lose far less than 1 million sales (I'm talking US only, add in Japan and Europe and you might end up with 2-3x those numbers).
Should Sony have added UHD BluRay compatibility anyway? Perhaps. I'm far more likely -- as a non-serious gamer -- to buy a PS4 than Xbox. I'm intrigued by VR, will never own a gaming PC, and had both consoles last generation eventually. I thought hard about missing out on UHD BluRay with the PS 4 Pro and how much it matters to me
. I'm honestly struggling to care. After moving past my initial disappointment, I asked myself when I'd have UHD BluRay. I realized that 95% of my exposure to discs in the past 5 years has been Redbox. Redbox will not be carrying UHD BluRay likely ever, and certainly never in a meaningful way (Redboxes typically have far, far more DVDs than BluRays even today). Netflix won't be an option either.
I realized that as good as UHD BluRay is -- and let's just agree, again, that video/audio quality is the best -- I'm never going to own it. I'm not an AVS discaholic like many of you, which is a perfectly fine hobby IMO, but also a niche within a niche within a niche. Sony doesn't believe many of you (a) don't already have a UHD BluRay player (b) also don't have a PS4 (c) really want both.
Are they actually wrong? I doubt it.
And still I wish they had chosen differently.