Tried to get BB to match the gift card that is popping up on most sites, and they won't. They consider it a price match of a promotion and say they won't do that, and even if they did they said their price match is suspended until the close of Cyber Monday. Most of these gift card offers expire 11:59pm PST on 12/1, so I guess I'll just hold onto it and be happy it may get a free bulb and its a lower price than a few weeks ago.
If any of those sites offer the card again (Epson seems to do this often) before my return window closes, might try again.
If you are on the fence, you may want to try it in person - worth a shot!