Originally Posted by mattztt
It will definitely be more expensive than a Panasonic player. Madshi has indicated that it will be catered toward the high-end enthusiast. Given that MadVR has been developed to take advantage of commodity PC hardware my personal theory is that Envy will be built on similar hardware with a cost in the neighborhood of a very high-end gaming PC: $3000-$5000.
Hard to say. Your theory could be right.
My take... Sure you could spend $3000-$5000 if you buy a ready-to-go CyberPower or Alienware PC, but if you're handy with assembling PC components you can easily assemble your own high-end HTPC for madVR
for less than $2000, including an RTX 2060 (assuming you're starting from scratch). That HTPC will allow you to do dynamic HDR tone mapping, etc. IMHO you don't need a quad-GPU water-cooled $5000 monster gaming PC for madVR, unless you want to do actual VR and stuff too.
But the average home theater user probably doesn't want to build a Windows 10 PC like that, and subsequently deal with Microsoft's regular patches/updates/shenanigans.
In a sense, the Envy box will compete with madVR itself. In other words, if the madVR Envy costs more than about $2000, I suspect a lot of people will just opt to use the free software on high end HTPCs. Similarly, if the price is much more than $3000, you might as well buy a used Lumagen Radiance, which is a proven performer and respected brand.
That's why I think $2000-$3000 is the "sweet spot" for the Envy's pricing IMHO, but time will tell. ¯\_(ツ)_/¯
Bottom line, I'd rather spend ~$2500 (?) on a device that'll let me do real-time Dynamic Tone Mapping from any source (TiVo, Xbox, Apple TV, etc) into my NX7, rather than $1000 for a Panasonic UB9000 that just does tone mapping for UHD discs.
I spent a lot on the NX7 and want to get the best possible picture quality out of it.