I went from an Epson 5040 to a 790 (rs540u).
My room is light controlled and there is NO WAY I could tolerate an Epson after seeing the JVC! My wife immediately noticed the upgrade! We watch lots of HDR and the depth of color, including the black levels just blows the Epson out of the water!
Sure, you can run an uncalibrated Epson in torch mode and say "WOW, it's BRIGHTER than a JVC!", but so is a halogen lightbulb if that's all one were to care about...
The only way I think anyone could prefer the Epson over JVC is if they didn't have a light controller room and simply couldn't appreciate the colors/black levels, or simply had never seen a JVC in the first place. Maybe even the excessively large screen guys, who really do have no choice but to have higher lumens as a tradeoff.
Please get the JVC! I'd rather see you people buy something that they'll be happy with, as did I (I finally learned after several Epsons).
No I do not work for JVC and yes I do think Epson makes a good projector for the price, just not for a someone like you or I. I do await the day when JVC or Epson make affordable laser true 4K HDR light cannons, only THEN I would take an Epson.
Sony 75" Z9D, 75" 900E, 65" 850C, 800E, Panny 4K, Plasma, dozens more...
JVC RS540u & 110" ALR Screen (previous: Epson 5040UBe)
(Previous sets: 65" 930E, 940D, LG 65" C7, 65" 900E, various Samsungs, etc...)
speakers: Dynaudio M1's, M3A's, BM15A's, NS10's, dozens of Bryston amps