I recently upgraded from a 5040ub to the NX7. It's only been a few weeks so I haven't been able to watch or tinker as much as I'd like, but here are a few of my thoughts in a nutshell. I feel like the 5040 with panasonic ub420 is about 85 percent of the total performance of the NX7. It's true the NX7 is pretty much better in every way (sharpness, contrast, black level, etc) aside from brightness, something I really missed at first, but as the weeks have gone by I can watch most 4k HDR content, with filter, in low mode and I no longer feel like I am missing any brightness. (120" screen, projector lens mounted 14.5' from the screen, dark walls and ceilings, front row 9.5' away).
I mentioned the 5040 being 85 percent of the performance, however I feel like it's still 95 percent of the "experience". When I bought the 5040 3 years ago, it was sort of a place holder until native 4k projectors were a reality for my budget. Turned out I was very happy with its performance and I thoroughly enjoyed it. In fact, if you told me I had to go back to it, I probably really wouldn't be overly upset assuming I got my money back. That being said, the NX7 is everything I hoped it would be. The color is amazing, the motion is great, the black levels are better, the sharpness of the picture is really outstanding, HDR is fantastic... It really is everything I wanted in a projected image and looks like a 120" TV on the wall. I am happy with my purchase and if you have the disposable income for it, I say go for it, but for those who have a 5040 or better and would really have to stretch to get it, I honestly don't think you're missing out on that much.
I know that might not be popular, but that's my experience so far. I should also add that I'm not an expert in picture quality or projector performance and I am positive that the NX7 can do more than what I've been able get out of it, this is just the opinion of someone who still owns and likes both projectors.
Last edited by tdoom15; 02-25-2020 at 01:10 AM.