Another big player enters the projector market. - AVS Forum | Home Theater Discussions And Reviews
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post #1 of 276 Old 01-20-2004, 09:39 AM - Thread Starter
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A friend who's in the biz "under NDA" mentioned in a few months
Apple will be announcing a new FP. He said the launch is part of their 20th anniversary and they are launching a new product line and will get aggressive entering the market.
He saw a demonstration of this projector and said it was one of the best hes seen, he was really blown away. He would not go into detail on what technology they were using. He sells a lot of 3 chips so he knows what a good picture looks like.

Not knowing what he saw (it could of been a LCD projector for all I know) its interesting we have another big player about to enter the market.
Along with Epson and others the competition among manufactures is really getting fierce but for the end user this all adds up to more choice and better pricing.

Anyone have any inside info on what they were demonstrating?
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post #2 of 276 Old 01-20-2004, 09:50 AM
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EDIT:

O.k. Apple sounds a lot better than Microsoft, but I think it is going to be more expensive. It is also probably have Apple style connectors on it making adapters necessary.

However this one area where the "apple look" doesn't really matter. When the lights are out and the projector is on the ceiling, paying extra for a fancy case design.

The neat thing I guess is that likely there will be some integration features that Japanese never seem to get quite right. Some sort of new "MoviePod" that hooks up to it. (Yes, I'm making that up.)

Regardless, competition is good news. Let's hope the Apple name doesn't cost us too much.

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post #3 of 276 Old 01-20-2004, 09:53 AM
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I havn't heard this, but the competition is good.

The computer guys have done more for moving the ball forward than the other standard entertainment manufacturers.

It's probably a 1080p LCOS with 2000:1 for $3000. Unfortunately It probably will crash every hour.
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post #4 of 276 Old 01-20-2004, 10:26 AM - Thread Starter
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Hey guys, I made a mistake...the party in question is Apple, Mac.

Ive edited my post, sorry for the confusion.
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post #5 of 276 Old 01-20-2004, 10:38 AM
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Cool!

Then although it will be more expensive, it will actually work!

I'll bet someone is OEMing the light engines to these computer guys. The first person to spill the beans gets a reward :D
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post #6 of 276 Old 01-20-2004, 10:40 AM
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Quote:
Originally posted by Alan Gouger
Hey guys, I made a mistake...the party in question is Apple, Mac.

Ive edited my post, sorry for the confusion.
i was wondering, you said apple and these guys are making fun at MS.

I panic'd, it made me go and check the business news. I thought for a second MS bought Apple. :confused:

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post #7 of 276 Old 01-20-2004, 01:05 PM
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Cool. Can't wait to hear more!

1080p and lossless audio. EVERY BD should have them both.
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post #8 of 276 Old 01-20-2004, 01:43 PM
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Quote:
i was wondering, you said apple and these guys are making fun at MS.
same here, nothing made sence until I got to Alan's second post
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post #9 of 276 Old 01-20-2004, 02:50 PM
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Quote:
Originally posted by MrWigggles
EDIT:

O.k. Apple sounds a lot better than Microsoft, but I think it is going to be more expensive. It is also probably have Apple style connectors on it making adapters necessary.

However this one area where the "apple look" doesn't really matter. When the lights are out and the projector is on the ceiling, paying extra for a fancy case design.

The neat thing I guess is that likely there will be some integration features that Japanese never seem to get quite right. Some sort of new "MoviePod" that hooks up to it. (Yes, I'm making that up.)

Regardless, competition is good news. Let's hope the Apple name doesn't cost us too much.

-Mr. Wigggles
Thankfully apple quit using proprietary connections a long time ago.
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post #10 of 276 Old 01-20-2004, 02:59 PM
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so if they make different models will we be comparing apples to apples? If the PJs are that good I hope Apple gets a bigger share of the market than what they do in the PC world. Wouldn't be funny if you could only upgrade the firmware with an IBM based PC and not a MAC.
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post #11 of 276 Old 01-20-2004, 03:00 PM
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Umm, what about ADC?

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post #12 of 276 Old 01-20-2004, 03:41 PM
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If I had to guess, I would guess that Apple is 'licensing' the use of their name and logo so that some other manufacturer can build Apple branded pjs.

That way Apple makes money without risk (except to their reputation if the pjs suck).

If Apple is actually going to build pjs, there must be even more margin in pjs than we realize.
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post #13 of 276 Old 01-20-2004, 04:36 PM
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Quote:
[i]If Apple is actually going to build pjs, there must be even more margin in pjs than we realize. [/b]
Considering how often some people refer to companies in the business as thieves, there must be :)

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post #14 of 276 Old 01-20-2004, 05:00 PM
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IF apple prices it competitively it will be fine but Im fully expecting for people to have to pay a premium for the apple brand like everything else they make, they dont know the meaning of competitive pricing.
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post #15 of 276 Old 01-20-2004, 05:12 PM
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Good, I hope microsoft, ibm, dell and hp get involved too.

Edit-as for the microsoft bashers, they are doing one heck of a job with their codec. They can't be all bad.
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post #16 of 276 Old 01-20-2004, 06:14 PM
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Do you think Apple is going to manufacture their own projector or just rebadge another? Aren't their displays made by LG?
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post #17 of 276 Old 01-20-2004, 06:24 PM
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....but IBM, Dell, and HP are already involved by selling re-badged PJ's....and Microsoft is releasing it's Media Version of Windoze... amongst other things....

Next thing you know, people will be watching porn on Wang projectors.

Ken Hotte

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post #18 of 276 Old 01-20-2004, 06:37 PM
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Quote:
Originally posted by Michael Grant
Umm, what about ADC?
That was what I was referring to. Not a big deal, but some sort of adapter will be needed for DVI

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post #19 of 276 Old 01-20-2004, 06:51 PM
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Doesn't ADC bundle USB in with DVI? If so, might be worth it if they think of some usefull accessory o hook into USB. Maybe a little camera so your PJ can watch you.

On the bright side, it would mean I could finally turn my old G3 tower into an HTPC.

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post #20 of 276 Old 01-20-2004, 07:41 PM
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They'll most likely partner up with a pj manufacturer and put all sorts of proprietary computer friendly aspects on board. The most likely next move would be to show ads of people showing their home i-movies on a big screen. I mentioned in a previous post that the first manufacturer to put a national ad out for an affordable pj will clean up. I can see it now, plasma, yes we love plasma, but home theater?? We love our i-pj.
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post #21 of 276 Old 01-20-2004, 08:42 PM
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If this proves true I can't help but see this as a stimulus to the industry at at large. Not many know about front projection home theater, but most people know about Apple. Apple introduced a lot of people to MP3 players and downloadable music, because the gadget freaks bought 'em first and everyone else saw them and said "that's cool, I gotta get me one o' dem." Maybe they can do the same for home theater. If they do it will benefit all of us with a larger, more competitive market. Don't get me wrong, I enjoy being the only guy on the block with a truly large screen (100" and up) (*), but really what I enjoy more than the bragging rights is using it. (Which is why I'm frustrated right now waiting for my family room upgrade to be finished :))

(*) Though I'm not the only one in my neighborhood, with regular AVS Forum member "paulgas" only a few short blocks away.

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post #22 of 276 Old 01-20-2004, 09:33 PM
 
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I bet the steal, ahem rebadge, someone else's work. Ha-Ha!
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post #23 of 276 Old 01-20-2004, 10:12 PM
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I'm just worried that when the bulb goes out I will call Apple and they will tell me to throw the projector away and buy a new one. :)

(For those who haven't heard the reference, you can look here.)

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post #24 of 276 Old 01-20-2004, 10:36 PM
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having relatives over? pull out your iMovies of the kids and show them on your iProjector

if Apple is involved in trying to market a projector, i would assume one thing they would try to get across is that a projector can be 'plug and play'.
this could end up being a huge boon to this hobby.
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post #25 of 276 Old 01-20-2004, 10:37 PM
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I will concede that some apple products are overpriced, but, their 23" Cinema Display (1920 x 1200 native resolution) is priced very competitively at only $1999, and it is a great product.

An apple projector would tie in nicely with another rumor that recently made the rounds on the apple rumor sites, an apple settop "iBox".

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post #26 of 276 Old 01-20-2004, 11:08 PM
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I haven't seen anything on any of the apple rumor sites. is it that well hidden or is this just a red herring?
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post #27 of 276 Old 01-20-2004, 11:40 PM
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Quote:
Originally posted by dan marquardt
I haven't seen anything on any of the apple rumor sites. is it that well hidden or is this just a red herring?
I had not heard anything about an Apple projector before Alen's post but rumors of new Displays including a 30" display have been rampant.

The "iBox" rumor started here.
www
.macosx.com/content/article.php?cid=53

Sorry you have to cut and paste the URL but I don't have enough posts to include it directly.

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post #28 of 276 Old 01-21-2004, 04:53 AM
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Apple's LCDs are mainly made by Samsung, they made a $150 million dollar investment in their LCD manufacturing business a few years back.

Quote:
Originally posted by tcutter
Do you think Apple is going to manufacture their own projector or just rebadge another? Aren't their displays made by LG?
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post #29 of 276 Old 01-21-2004, 05:05 AM
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Does not Sharp have a direct view 30" 16X9 LCD unit out? I was just staring at ti the other day. It was $4800 or $5400 CD, or something like that. On sale, of course.

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post #30 of 276 Old 01-21-2004, 05:23 AM
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One, with the Apple name you will pay a premium. They've never been on-par competitive with their hardware pricing and they never will be. They don't need to be. They've got a niche market and a near fanatical devotion from their core customers.

Two, it will be a rebadged projector. Don't know which manufacturer they'll use, but it won't be an original design. I would not expect them to operate any differently than a Studio Experience type company, except with a much larger price differential. Apple doesn't really have the free capital to R&D a product like this, it is an "unsafe" gamble for them if they did. Consumer demands for an mp3 player are one thing, the demands for a FPTV system is a whole other ballgame.

Three, whatever rebadge they go with, it will have to have large profit margins and a relatively entry level price point. My guess would be LCD. Even with Apple's traditional high costs, I can't see them trying to market something more expensive than one of their mid to high level computer systems. So it would have to be on the south side of $3500. Possibly a DLP if they go with the recently announced Benq 1024x768 unit.

Fourth, don't forget the Steven Jobs factor. As the founder and "savior" of Apple, Steve has the ability to make people believe anything. When he speaks to the Apple faithful, he generates what the computer industry calls the "Reality Distortion Field", or RDF for short. This effect has been well documented over the years. He can say virtually anything, no matter how far fetched, and the Apple faithful take it as the gospel truth.

No, I'm not a M$ fan. I've just been around the computer industry long enough to recognize patters. I wish I could be wrong, but I doubt Apply will prove me wrong. They haven't to date.
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