Originally Posted by chadamir
How are you trying to get open standards accepted and by whom? The content industry will not accept standards that aren't made for DRM. It's hard to trust you guys or want to do stuff for you when you've done stuff like pack gator into your installers. Also why should we beta test for you? What do we get out of it?
I certainly understand your scepticism, and frankly, Gator was a bad, bad move that we regret and learned from, as hopefully demonstrated by our policies in the 4+ years since we got rid of it.
Our push with h.264 and MKV is to get adoption by the CE manufacturers, as we did with MPEG-4 ASP and AVI way back when. The hardware guys have a much different perspective on this kind of stuff than the content people, even when they are both in the same organization, like Sony for instance. CE companies want features that will attract consumers and that they can integrate relatively cheaply. That is what we are working with them to create.
As to beta testing, it's just an opportunity to be involved in the process. We take the feedback we get very, very seriously, and that can actually affect what happens both in terms of software and ultimately hardware. It is not for everybody, but it can be interesting to see how these things develop.
Originally Posted by JustABDFan
Is there a chance it will support flac or some other lossless codec for audio?
The flac question is a good one. I don't think it is in the plans at the moment, but that could change. Right now the focus is on AAC.