Originally Posted by imagic
Calibration to 100-120 nits assumes a dark room, just as movie theaters are dark. Running ISF 120-nit in a living room TV you watch with lights on or during the day looks better with more brightness and yes the calibration still matters as it will lock in the gamma and color.
But.nobody should be grudgingly admitting that a TV that's too dim for the ambient environment looks better than a brighter TV because it is not true.
And again that all completely ignores HDR.
Agree with the earlier poster who pointed out that some people are jumping on Mark in somewhat disagreeable ways. This is a fun forum. We can disagree and jibe from time to time but we can do it in good humor. LED v. OLED, just like plasma v. OLED will always elicit passionate responses. But let's have fun with it.
My quick 2-cent follow up to Mark's reply to my post.
To me—and I stress to me only—a TV calibrated to 35fL will appear plenty bright even in a room that's less than properly light controlled. (Remember that, ignoring HDR, movie theaters in a completely light controlled environment, based on THX standards (and the light output capability of projectors), are calibrated to 14-16fL.)
But again, IMHO.
For SDR I've calibrated my OLED with a dark room setting (35fL) and a bright room setting (50fL). But strangely, I still find myself leaning towards the dark room setting even when there's ambient light. (Note, when I say ambient light I'm referring to lights on rather than the sun gunning through a window.) But once more, this is all IMHO.
How bright one likes their picture is subjective. I like mine a touch on the dark side because I personally feel that the art of cinematography lies in the shadow detail, the darks, rather than the opposite end. I guess that makes me more a Vermeer guy than a Van Gogh guy.
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