Originally Posted by hancox
Agreed with your thought process, but which scenario is more likely?
1) This graphic took some liberty on "March Madness" and has usual 4k suspects only, for programming
2) The first 4k NCAA tourney games ever are being broadcast, and this page is the only thing saying anything about it (and not the NCAA, Turner, or anything else), and there have been no rumors.
I'd go with number two. It's happened plenty of times, before. Even going back to the HD rollout.
Unless something's changed from my days with CBS, the "March Madness" term can only
be used when referring to the NCAA tournaments. We got the same memo year after year. Can only say "March Madness" when referring to the tournament and cannot use "March Madness" in any commercial form except by advertisers who have licensed it from the NCAA. We had plenty of local advertisers who tried to sneak mentions in. "Come to Dirk's bar for all the March Madness games!!" Uhm, nope.
The NCAA, Turner or "anything else" isn't going to publicize without some details. How would that read? "This will be the first year select matches will be available in 4k. But only on DirecTV and we don't actually know which games on which days at what times and probably won't know until the week before. But hey, 4k, huh? So, cool, amiright?"
And they might not want to publicize it just yet. They have some massive cable companies as clients, and running free promos that are de facto DirecTV commercials isn't going to sit well. Now, when they have more details, DirecTV might buy
some ads to promote it. IIRC, the same has been true of Notre Dame games. Saw plenty of promos on NBC for those games and not one of them said anything about them being in 4k on DirecTV (except the ones PAID for by DirecTV). Admittedly, I skip a lot of ads, though..
Oh, and there have been rumors. Ever since the announcement of the AT&T/Time Warner merger, though those have been held very close to the vest.