Originally Posted by karpodiem
So what’s the deal with Fios then? And they have the infrastructure in place for doing one off 4K broadcasts for programs such as Saturday night college football, with upscaling the commercials.
I would imagine FS1's 4K telecasts are available to FiOS, but they've opted to skip it or don't have the necessary infrastructure to pull it off. I'd have to ask. What commercials would they be upscaling? All the FS1 inventory should arrive already-upscaled. I guess there are cable avails. Yeah, they'd need to either have the gear to do those insertions or just run the cover content.
Did a little more research on the Disney+ idea.. it's the charge for Disney+ that's the bugaboo in it all. If Disney wanted to do a one-off ESPN 4K, it would have to be available to all of its customers (MPVDs) on equal footing. I.E. If there's an upcharge, then all MPVDs who opt to carry it would charge the same, splitting the proceeds with Disney. This is much like a lot of the ESPN PPV events or the now-defunct GamePlan.
Two things Disney could do is 1) Run ESPN+ content in 4K, which wouldn't run afoul of their existing Family-of-ESPN carriage agreements or the 1992 Cable Act OR 2) put the 4K ESPN content on WatchESPN, then allow MPVDs to tier that (it ain't gonna be free). This is the best option as it makes money for everyone involved and would still permit DSS to run a linear feed at the same price.
Were Disney to try splitting off a 4K simulcast of an ESPN event exclusively for Disney+ (even with a required cable login), it would make for an interesting court case, testing the 1992 law on satellite-delivered cable networks.
It'd also be bad-business to tell someone such as Comcast, which HAS 4K capabilities through Xfinity, "Sorry, you can't have this. We're keeping it for ourselves along with the monthly fees." And imagine the outrage cable subscribers, who already complain about high prices, would have at having to pay someone ELSE to get the same content in a little better quality. Lose-Lose.
I don't see it happening, but never-say-never.