It is exactly what you said Otto. It is a marketing term and brand name as well. Correct there too. Yes, in the wall. Plenum rated. Hence cannot take pics right now. Probably not at all. Since I will let the tech do it all Tuesday. I can't wait for the tech bill. I already know just to program the URC is another $400. I imagine this job will run me $1,000-$1,500. The tech's make a lot because they do a good job. I think I had mentioned in another thread. I had ordered the Samsung "wall". The delivery crew are not nearly as adept as the techs. It would not fit through the door. So they tried to force it. They ended up badly scratching the screen of their $200,000 TV and they had to eat that expense! I "settled" for the 96". It was not cheap but nowhere near the "wall. Maybe he will decide to run that in regular conduit. They know what they are doing. They usually send a tech and a "helper". Either way it will all be taken care of, at my expense of course. At least they will not break anything of mine. I just decided it is not something I wish to undertake. I bet he supplies a new cable too anyways. So my idea was kind of stupid in actuality. It will be interesting how he does it but they have a strict policy of not allowing you to watch them. They say that leads to questions and slows them down. Thank you folks for helping me none nonetheless.