Originally Posted by DesertDog
I switch between my Shield and ATV depending on the content I'm viewing. As been said the PQ is a little better on the ATV. I like the UI better too and really like the touch remote for scrubbing in video. It's the one good thing about the remote.
Another thing to throw into the mix is Apple's new TV service. I don't think they've announced anyway to watch it on the Shield yet (if they ever do). At the event this morning they announced the the first shows start in November. It's $4.99/month but you get a 1 year subscription when you buy an iPhone, iPad, Mac, or AppleTV. So if you're going to buy one I'd wait until that offer is live. Hopefully that's today but I haven't seen it specified yet.
Full disclosure: I'm predisposed to be more of an "android guy" than an IOS guy. I had iPhones from about 2008-20013 or so... because by my account there wasn't much of a "close second" alternative. I made the switch once, by my estimation, a competitive alternative within Android became viable, and I haven't looked back. I *don't miss* iTunes or the IOS walled garden. That's all "JMO" and I totally understand others that do not share this. I get it. Apple makes quality products. I do not deny this.
And if you look at how much $$$ I spent on my TV + AVR + Speakers + Sub + Desktop PC Server Hardware + Software + Hard Drives (running Roon, Plex, HDHomeRun DVR, and Steam, storing 16-bit and 24-bit FLACs and 1080p and 4K MKV's, etc), and compare "all that investment" to the cost of a Shield or an AppleTV, it just doesn't make sense to me not to buy both if you don't have SOME USE for both. It just didn't make sense to me NOT to buy an AppleTV once I'd identified even just one singular use for it.
I don't use my AppleTV much for anything other than Netflix. I occassionally want to upscale some 480p DVD rips, and the upscaler on the ATV is WAY better for that (and there's no lossless audio on a DVD, so there's no downside). But, as a service, Netflix is great. Despite having a gigunda 220+ channel cable tv subscription, we use Netflix a lot in my house. And I bought a TV and an AVR that supports Dolby Vision. And I like Dolby Vision. HDR10 looks great through a Shield. But I do think DV looks on an ATV looks *just a bit* better. So when the AppleTV does a (little bit) better job upscaling "Netflix HD" content and supports DV for Netflix HDR content, and when Netflix doesn't have any content that supports lossless HD audio, that makes the AppleTV a superior Netflix player. And that's something. I use it a lot for that.
If the AppleTV:
1. supported Google Cast from our phones and tablets to it
2. Supported the same Live TV + DVR app/program we are using running on the other 8 TVs in the house (absurd? maybe. but real), all of which are being driven by an Android TV or Windows box and don't have an AppleTV on them.
3. Bitstreamed lossless audio
Then I'll bet it'd get the Lion's share of the use in our house and the Shield's would be almost retired... I think I like the Youtube app interface on Shield better than ATV, but that might just be more out of experience/run-time than actual superior interface.
But, for any number of reasons, they don't and/or won't support those 3 things... and that means we primarily use Shield in our house, and I flip over to ATV when I'm the one running the remote and I/we want to use Netflix. My Wife doesn't see the difference between the ATV upscaler (at least for HD content) and the Shield upscaler anymore than she hears the difference between low bitrate MP3's and lossless FLAC files; I'm the only one that cares about (obsesses, in fact) this stuff. She's perfectly happy with the swiss-army-knife that the Shield basically is in terms of running everything we want to run in my house.