Originally Posted by KK in CT
Is there any word on if the new regular DirecTV packages are going to include those new streaming boxes some of you have been beta testing? And then do they tack on per box fees like the regular satellite? Or is it like we have it where you sign up for streaming and you’re on your own to figure out how to get it. Just curios how they are going about this as that new streaming box seemed to be intended for that but can’t see where it would even come into play on the site so far. I guess if they really want people to shift to streaming and they are still piling on the incentives on their website to sign up for satellite but the streaming has zero incentives and no benefits how exactly are they pushing it? Maybe it’s just too soon and they’re just setting it up for an advertising campaign during March madness? So far it’s not quite adding up.
You are exactly right. It's not adding up at all.
Go to this link and click the little "See more packages" link at the bottom of the page: https://www.directvnow.com/accounts/select-plan
This whole thing they started today with the regular DTV packages -- Entertainment, Choice, Xtra, etc. -- being offered over streaming via DTV Now is just WEIRD. We've all expected a streaming version of "full DTV" for awhile now but no one thought it would be like this. In fact, I can't believe that this is really it yet.
Think about it: the streaming version of DTV was supposed to be tied to the C71 Osprey box. And, because of its lower customer acquisition costs (self-install of low-cost equipment, etc.), it was supposed to be priced a little less than the satellite version. (Those are not my ideas or random internet rumors, they come from repeated statements by C-level AT&T officers.) But neither of those things is true with what we see today. In fact, these new streaming packages with names that mimic the DTV satellite packages are actually a worse value given that they are reportedly missing some of the channels from the satellite version, they apparently only come with 20 hours of cloud DVR as opposed to a Genie with 300 hrs, and they likely don't offer any sort of new subscriber contract discount or bundling discount for inclusion with other AT&T services.
Also, look at how these new packages are presented. They're nowhere to be found on the main DirecTVNow.com website. They're not touted in the press releases that AT&T just put out. To find these packages, you have to start the sign-up process for DTVN (with the apparent intention of getting either of their two new main packages, Plus or Max) and then notice and click on a little "See more packages" link. It's almost like they're trying to hide it! Also, there's nothing new that I can see on the DirecTV.com (satellite) website notifying potential subscribers that they can get the "same packages" via streaming now.
To put it bluntly: there's no way in hell that THIS kind of effort is going to convert even a tiny amount of current or potential DTV customers from satellite to internet-based delivery. And it's been reported from various sources, almost since AT&T's acquisition of DTV, that that's their long-term goal.
So what do we make of this move? Maybe it's just some sort of temporary experiment that they're doing, to see how many folks will choose to sign up for those fuller channel packages at those prices via streaming? Maybe yet to come is an entirely new "AT&T TV" service -- essentially on the same level as DTV and U-verse TV, but with different channel packages, slightly lower pricing, and the C71 Osprey box. And THAT will be their new flagship MVPD, to which they hope to transition the bulk of their subscribers in the next few years. Because clearly, nothing about any of the changes we've seen today with DTVN are going to achieve that.
AT&T: Phase Out of Legacy Directv to Begin with AT&T Osprey STB