Originally Posted by Hetfieldjames
Is that about the time they kill of DTV Now and all us grandfathered packages get the boot? I feel it's coming anyway.
Originally Posted by mdavej
I can't imagine them killing the existing service until its replacement is rolled out nationwide. That would just be handing all their current customers over to the competition on a silver platter. That kind of thing usually doesn't go over too well in the board room.
FWIW, "AT&T TV" was the app name on the first Osprey beta box, which we have known since last December. No big surprises there.
I'm glad they're doing a slow roll out to lots of actual customers who will be angry and vocal when this box doesn't perform like their old box. More time to work the bugs out, which their beta testing methodology is incapable of doing.
Regardless, I suspect I'll be long gone by then, probably on Philo or something like that.
If I were running things at AT&T, what I would do is freeze all the channel packages and features for DTV Now right now and as soon as AT&T TV launches nationwide (probably in November), I would cease any and all marketing activity around DTV Now, giving AT&T TV (and HBO Max) all the attention. I would stop offering any promo discounts off of the first 2 months of service for new DTV Now subscribers by the end of August.
When AT&T TV launches with the same Plus and Max packages as DTV Now -- except with some additional channels included like A&E, History, Lifetime, AMC and BBC America that will still be missing completely on DTV Now -- that will be a strong incentive for DTV Now subs paying regular prices for those packages to switch over to AT&T TV. Why not? Same $50 and $70 prices but with extra channels. Also, AT&T TV will give them the option to pay a little more to expand their cloud DVR storage, plus give them the whole HBO Max service (which won't ever be bundled in with DTV Now).
Yes, it's possible that AT&T TV will require the sub to take and activate at least one Osprey box on their account but I do not believe they'll have to use it if they don't want to. There will be an AT&T TV app for every device that currently has a DTV Now app and it'll work the same way because it'll be the same app just with a different logo and maybe slightly different color scheme.
I wouldn't shut down DTV Now, or even completely disallow new sign-ups, right in the same week that AT&T TV is introduced because AT&T wants to position AT&T TV as a "premium" "real" "grown-up" TV service, not a budget service aimed at cord-cutters who are willing to put up with compromises. So they shouldn't kill DTV Now right at the same time that AT&T TV is introduced because that makes it look like they're directly replacing one with the other. However, Uverse TV would immediately disallow new sign-ups as soon as AT&T TV is introduced.
At year-end, I would stop allowing new customers to sign up for DTV Now. In the meantime, existing DTV Now subs would receive communication from AT&T TV trying to lure them over with an easy "transfer your account" option. Finally, come end of Jan., existing DTV Now subs would be told that the entire service would shut down at the end of Feb. and their existing DTV Now app will auto-update to be replaced by the new AT&T TV app and their account will switch over to the same Plus or Max package on AT&T TV with the same base pricing. For those on a different DTV Now package (e.g. Entertainment, Choice, Live a Little, Go Big, etc.), including all those with grandfathered promo pricing, they might be given some kind of promo deal on the first couple months of AT&T TV service as an incentive to switch over. If they didn't choose to do so by end of Feb. when DTV Now shuts down, their account would be terminated with no further commitment/involvement.
As for no big surprise about the AT&T TV name, basically no one other than me around the internet had been predicting that. Really. Everyone seemed to think it would carry the DirecTV brand somehow. <shrug>