Originally Posted by hernanu
All in all, am saving quite a bit in this configuration. I personally won't be switching over this price hike, I'm getting good quality and reasonable service.
To put things in perspective, it's worth considering the regular prices for these packages.
Live a Little (orig. $40 on DirecTV Now) = Entertainment ($93 on AT&T TV Now and DirecTV)
Just Right (orig. $55 on DirecTV Now) = Choice ($110 on AT&T TV Now and DirecTV)
Go Big (orig. $65 on DirecTV Now) = Xtra ($124 on AT&T TV Now and DirecTV)
Gotta Have It (orig. $75 on DirecTV Now) = Ultimate ($135 on AT&T TV Now and DirecTV)
HBO add-on (orig. $5 on DirecTV Now, $15-18 on AT&T TV Now and DirecTV)
And, of course, some folks who signed up for DirecTV early on got the Go Big package with a long-term discount well below $65.
Can't blame folks for switching to YouTube TV if it offers the channels they want (with a far better cloud DVR too) for only $50.
But I don't think AT&T ever intended to offer streaming TV packages long-term at the $40-75 price points they initially offered with DTV Now. They were offering a better deal than anyone else, in terms of the amount and variety of channels for the money, in exchange for having their customers serve as beta testers for a buggy service (and also put up with a non-existent or skimpy cloud DVR).
Those days are over now, and AT&T is raising prices back up toward a sustainable level. (Will be interesting to see if YouTube TV does the same in a year or so or if they can make it profitable while only charging about $50 for all the channels they offer.)
I still think that those four packages above will get phased out in 2020, with AT&T TV, AT&T TV Now, and DirecTV all standardizing on a new set of packages that will include Plus and Max, with all packages including HBO Max.