Originally Posted by timdafweak
Indeed, that does seem ass-backwards. There's no way to purchase a 4K upgrade, and when I tried to contact Apple Support, they seemed to be just as mystified. I hope that over time they will iron out the bugs and give us a clear answer, both in the UI (so that we don't need to swipe down to find out), and for code redemption.
For iTunes, apparently you can "gift" a title, and just send it to your own iTunes email address. I personally haven't tried this, however.
Do you have all 4 retailers linked to your MA account (iTunes, VUDU, Amazon, Google)?
I'm still trying to figure out how to replicate your District 9 4K redemption/playback in iTunes. I was thinking if you didn't have VUDU, maybe iTunes would pull the entitlement some other way?
In other strange news, I purchased the UHD of Silence of The Lambs
(currently on sale for $4.99). The redemption showed up right away in VUDU, but no other services. Is this normal? Looks like this title was available for a while at 4K via iTunes, but is now just SD. I was kinda hoping that my 4K rights would transfer over to iTunes, assuming they get it back as 4K, one day.