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post #1321 of 1874 Old 02-26-2015, 12:25 PM
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post #1322 of 1874 Old 02-26-2015, 12:27 PM
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So is the theory that because of the price and because LG says they are premium sets they are gonna be able to move enough units at these prices to get anywhere near the ROI they are looking for on this initial run of these panels? Gonna be interesting to see how these things are displayed and setup in stores.
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post #1323 of 1874 Old 02-26-2015, 12:32 PM
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^ They're premium sets not because LG says it, but because they produce the best PQ there is. That's what makes for a premium display.
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post #1324 of 1874 Old 02-26-2015, 12:38 PM
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Well, LG was the only company that had the balls to bring OLED to market, so I would say, yeah, at this point, everything is the way it is because LG says so . When you're the only game in town, you make the rules.
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post #1325 of 1874 Old 02-26-2015, 12:44 PM
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Quote:
Originally Posted by x3sphere View Post
Dunno, I get the feeling the 9300 is on closeout. Some retailers are selling it for as low as $2400 now. Even in this thread, it seems most don't want the 1080p model anymore with 4K out. Why would LG continue producing this model (likely at a loss) when majority wants 4K? I mean, it'll probably stay around until the new 55" comes, but that should only be a few months away.

4K allows LG to put a bigger premium on these sets while the manufacturing costs are the same. The new 4K model at $3500, would perform a lot better sales wise than the EC9300 did. At $4K+ though it's probably going to be around the same.
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Originally Posted by Rich Peterson View Post
Oled-info.com is saying several online retailers are selling the 55EC9300 now for under $2400 claiming "In two weeks LG is going to launch its 2015 55" curvedTV that features 4K resolution, so retailers are probably eager to get rid oflast year's OLED TVs."


Source: http://www.oled-info.com/online-reta...d-tv-less-2400

FROM THE LG PRESS RELEASE THAT ALL THE WEBSITES LIKE CNET ARE REFERENCING.

http://www.lg.com/us/press-release/l...k-ultra-hd-tvs

Additionally, LG’s 1080p 55EC9300 55-inch class (54.6 inches diagonal) OLED TV continues to be available at $3,499.

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post #1326 of 1874 Old 02-26-2015, 12:45 PM
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Understood, but don't think the majority of the target group they are going for will agree with that. I guess it doesn't matter if you plan on snatching these up regardless of price though.

Just seems like these prices are gonna make this tech DOA to me. TV market is just too competitive.
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post #1327 of 1874 Old 02-26-2015, 12:50 PM
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^ Everyone makes their own decision about quality vs price, budget and alternative options.

For many it will be too pricey, and thus, as you say, 'DOA'
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post #1328 of 1874 Old 02-26-2015, 01:00 PM
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Originally Posted by Ken Ross View Post
^ Everyone makes their own decision about quality vs price, budget and alternative options.

For many it will be too pricey, and thus, as you say, 'DOA'
This may be unanswerable, but what makes someone who buys $400 LCD tvs decide to drop 10x that on 4k OLED? It seems like if LG can answer that question, they will succeed iwht OLED in the market.

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post #1329 of 1874 Old 02-26-2015, 01:02 PM
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^ Someone that buys a $400 will not buy an OLED.

That's not LG's target audience.
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post #1330 of 1874 Old 02-26-2015, 01:04 PM
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^ I don't think someone who would buy a $400 LCD would. My guess is LG is hoping the person looking at buying one of the higher end Samsung or Vizio sets would instead pay what up to 1-3K more and go OLED.
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post #1331 of 1874 Old 02-26-2015, 01:09 PM
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Or someone looking at say the $7000 Sony 65XBR950.

Once again LG shoots themselves in the foot bringing out the curved model with a sound system virtually no one will want first.

By the time they release the 65" flat model without the sound base, if ever, retailers won't even order it because "OLEDs don't sell."
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post #1332 of 1874 Old 02-26-2015, 01:09 PM
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Quote:
Originally Posted by MrEmoto View Post
This may be unanswerable, but what makes someone who buys $400 LCD tvs decide to drop 10x that on 4k OLED? It seems like if LG can answer that question, they will succeed iwht OLED in the market.
I don't think their target buyer is someone who spends $400 on an LCD TV. I'm sure they weren't ever in their target audience for success.
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post #1333 of 1874 Old 02-26-2015, 01:13 PM
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Originally Posted by Ken Ross View Post
^ Someone that buys a $400 will not buy an OLED.

That's not LG's target audience.
Ok, yes. I almost mentioned their target audience in that earlier post, but I don't really know what it is.

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post #1334 of 1874 Old 02-26-2015, 01:14 PM
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Quote:
Originally Posted by hidefpaul View Post
65-inch Flat-Screen 65EF9800 - $9,999

65-inch Flat-Screen 65EF9500 - $7,999


Why a $2000.00 difference between the 65EF9500 & 65EF9800 ?
The EF9800 has a sound bar integrated into the stand.
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post #1335 of 1874 Old 02-26-2015, 01:48 PM
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Originally Posted by jogiba View Post
So street price around 5k late fall? I'm game for that.
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post #1336 of 1874 Old 02-26-2015, 01:50 PM
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Don't run my business!

How does doing that create a lasting demand? At some point you have to raise the prices unless you're determined to fold up shop and go out of business. Once you raise prices you've lost your demand according to your theory.
Simple, it makes OLED viable. Sell at a small loss for a bit, build demand, give you time to improve yields and manufacturing further reducing your costs to the point that you can sell many more at a profit. Now, keeping prices high will result in niche level sales which could result in LG just throwing in the towel. Samsung did.

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post #1337 of 1874 Old 02-26-2015, 02:01 PM
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Originally Posted by RobertR1 View Post
So street price around 5k late fall? I'm game for that.
Doesn't seem likely the 65" would get near the initial MSRP on the 55" this year. Realistically I think it'll drop to around $6K.
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post #1338 of 1874 Old 02-26-2015, 02:02 PM
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@JWhip -Samsung threw in the towel because of abysmal yields leading to much higher prices than LG. They didn't want the prices to be as high as they were, production issues dictated that. Samsung isn't in the business to lose money either.

Although LG's yields are not where we'd like them, they're much better than what Samsung's were.

As for your pricing model, I still don't see that working. You would have to sell OLEDs at a huge loss to make them price competitive with the median LCD pricing. Who does that? Nobody.

Even if you did that, OLED still won't differentiate itself enough on the bright showroom floor, so your pricing isn't enough.
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post #1339 of 1874 Old 02-26-2015, 02:08 PM
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Originally Posted by JWhip View Post
Simple, it makes OLED viable. Sell at a small loss for a bit ...
I'm guessing they are already doing that (although with accounting there are different ways to calculate losing vs not).

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post #1340 of 1874 Old 02-26-2015, 02:19 PM
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Quote:
Originally Posted by RobertR1 View Post
So street price around 5k late fall? I'm game for that.
4k less than MSRP in just a few months. That's being seriously optimistic. I like that.



Quote:
Originally Posted by hidefpaul View Post
Well, at these prices you can count me out......I was really looking forward to replacing my 60" Kuro this year, and it looks like at these prices, LG will not sell many of these sets.

If these prices follow the 55" EC9300 pricing model (originally $15K and now can be had for 2-2.5K) I will certainly wait and hope....but I think it will be another 2-3 years before these sets become affordable to the masses.

Paul
Paul, that was the EA9800.
The EC9300 started at 3500. And that is why a lot of (very nice ) users, on other forums and websites, call it the "cheap OLED".



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Originally Posted by x3sphere View Post
Dunno, I get the feeling the 9300 is on closeout. Some retailers are selling it for as low as $2400 now. Even in this thread, it seems most don't want the 1080p model anymore with 4K out. Why would LG continue producing this model (likely at a loss) when majority wants 4K? I mean, it'll probably stay around until the new 55" comes, but that should only be a few months away.

4K allows LG to put a bigger premium on these sets while the manufacturing costs are the same. The new 4K model at $3500, would perform a lot better sales wise than the EC9300 did. At $4K+ though it's probably going to be around the same.
No. The EC9300 is going nowhere. It will actually remain the only 1080p OLED in production. Not sure what will happen in 2016, but it will keep on getting manufactured during 2015.

Now... it remains to be seen what LG will decide to do with the 55EC9310. Which seems to be the same tv, except for a lighter stand... on a tv that is already very light... Great improvements!!!!!!

But I digress. They're the same set in my eyes. So either 9300 or 9310, a 1080p set will keep on being officially around for a while.

As it should. Not only because I will probably get one but also because they're starting to get quite affordable (about 2000 euros here) and that is always a plus.
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post #1341 of 1874 Old 02-26-2015, 02:32 PM
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People are making terribly big assumptions with their MSRP vs street price calculations.

Yes, the prices on 55" OLEDs have fallen, but you still can't find a 65EC9700, yet alone one for much under MSRP.

Add the fact that these are 4K screens and you can pretty much assume your greatest savings on these new sets will be finding a retailer from whom you can purchase one without sales tax or delivery charges and/or cash back rebates on your credit card, at least for much of the balance of calendar year 2015.
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post #1342 of 1874 Old 02-26-2015, 02:55 PM
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People are making terribly big assumptions with their MSRP vs street price calculations.

Yes, the prices on 55" OLEDs have fallen, but you still can't find a 65EC9700, yet alone one for much under MSRP.
The 65EC9700 is tough to find but the price is $2000 below the MSRP on LG's website and VE even throws in another $500 gift card.

I think the idea that prices would actually get closer to MSRP with wider availability makes zero sense.

Who knows if the same happens with the 2015 models, but the idea that MSRP is the actual price is not supported by the 2014 models.
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post #1343 of 1874 Old 02-26-2015, 02:56 PM
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Rumor is that the 77" may street for as little as $15k - $17k shortly after launch. If that's so, I am in at $15k.

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post #1344 of 1874 Old 02-26-2015, 03:11 PM
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The 65EC9700 is tough to find but the price is $2000 below the MSRP on LG's website and VE even throws in another $500 gift card.

I think the idea that prices would actually get closer to MSRP with wider availability makes zero sense.

Who knows if the same happens with the 2015 models, but the idea that MSRP is the actual price is not supported by the 2014 models.
I also noticed, VE is selling the 55EG9600 (pre-order) for $5000. That seems to be $500 less than what the BHPhoto and Adorama listings pegged it at. So maybe the flat version will come out at around $4500 on day one.
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Rumor is that the 77" may street for as little as $15k - $17k shortly after launch. If that's so, I am in at $15k.
Where is this rumor?
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post #1346 of 1874 Old 02-26-2015, 03:47 PM
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In every press release post I saw they talk only about 65EG9600 and 55EC9300 and rest of UHD LED
Where do you see rest of OLED tvs
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post #1347 of 1874 Old 02-26-2015, 03:50 PM
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Originally Posted by anis_ber View Post
In every press release post I saw they talk only about 65EG9600 and 55EC9300 and rest of UHD LED
Where do you see rest of OLED tvs
LG.com

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post #1348 of 1874 Old 02-26-2015, 04:07 PM
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Quote:
Originally Posted by anis_ber View Post
In every press release post I saw they talk only about 65EG9600 and 55EC9300 and rest of UHD LED
Where do you see rest of OLED tvs
LG.com
So the curved 55 will be available before flat 55?!
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post #1349 of 1874 Old 02-26-2015, 04:48 PM
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Originally Posted by PeterS View Post
Rumor is that the 77" may street for as little as $15k - $17k shortly after launch. If that's so, I am in at $15k.
I'd like to think you're right Pete, but it's already hit the street and it hasn't done that yet. Hopefully those rumors are correct and it won't be too long!
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post #1350 of 1874 Old 02-26-2015, 05:01 PM
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Originally Posted by anis_ber View Post
In every press release post I saw they talk only about 65EG9600 and 55EC9300 and rest of UHD LED
Where do you see rest of OLED tvs

Apparently the rest will be shipping during the second half, well that's what LG is telling them at this point but who knows
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