Originally Posted by sundiego
From $9,000 to $6,500 just like that? As much as I would love for that to happen, there is no way!
Well, for what it is worth, the Samsung 65JS9500 has not even hit the market yet (official launch in the next week or two), and even Samsung is showing a 21% pre-launch discount off of MSRP (from $8000 to $6500): http://www.samsung.com/us/video/tvs/UN65JS9500FXZA
Beyond that, there are already Authorized Resellers offering a 25% discount off of MSRP to $6000...
LG is showing the MSRP of the 65EC9700 at $12,000 and Amazon is selling it for $10,000.
The recent 'price leak' showed the 65EF9800 at $10,000 and the 65EF9500 at $8000 (identical MSRP to the Samsung 65JS9500).
So yes, just as Samsung is offering pre-launch discounts of 21-25%, once LG starts truly having volumes of these 4K WOLED products to sell, I think it's a foregone conclusion that they will be offering similar levels of discounting off of MSRP...
LGs 55" 4K OLED is an odd duck doesn't that really have much of any competition. Samsung only has the step-down 55JS9000 launching at $3000 street, and among Flagship HDR/FALD LED/LCDs, Panasonics 55CX850U looks like the only other 55" offering in the class this year. No price has been leaked yet, but with Sony's top of line 55" 4K TV (55X900C) selling at an MSRP of $2500, the 55X850U is almost certain to be under $4000 if Panasonic wants to sell any of them (and will probably end up streeting closer to $3000
Which brings us back to the $5000 LG 55EF9600 - I believe we will see that entry-level WOLED down under $4000 as soon as volume is available and closer to $3000 before Black Friday...