I have heard from a couple of sources that Sony would be doing OLED in 2017, based on LG panels, since right around the time the Z9 came out. I did not hear any rumors about pricing, but the $2k/$3k seems a bit low for a first-gen Sony display product...I would remain cautious in regards to that price point. They may have a "budget" and "upmarket" OLED, not really sure what would differentiate two such models though.
Hopefully we get some more details next month. Almost as intriguing to me is where this will leave their backlight master drive tech, and if their OLED will be positioned above, below, or alongside the Z9D (or whatever its potential successor may be). But if Sony can drop the X1 Extreme or something similar into a B6 I think we have a winner for sure.
movies Sony 65A1E|Sonus faber Toy, Toy Center, Venere Wall|SVS SB2000|Sony ZA5000ES|UDP 205/UB820|ATV 4K
music Sonus faber Liuto|REL S/5|Sony A1ES|Wadia 321|Sony SCD-777ES|Sony PS-HX500|Sonos Connect|AQ Niagara 5000
desk Sonus faber Toy monitor|REL T-Zero|Rega Brio|Peachtree DAC•iT|Mac mini|AQ PowerQuest 3
living Sony 65Z9D|B&W 706 S2/SF Chameleon B|Marantz 1508|ATV 4K|Panasonic UB900