Originally Posted by anthonymoody
On a more serious note, I wonder if a 4K set wouldn't allow for greater comfort at the larger size?
Personally, I find that TVs shrink over time. Like diamonds. That's why I need to move up from my current 75".
Thanks. I knew you'd have the info
So I sit corrected
Also, disappointed as I still don't see the path for meaningfully cheaper OLEDs larger than my current 75" TV.
There is a path, it is just unlikely to be a short path. As OLEDs takes hold in the marketplace and continues to take market share from LED/LCD, volumes are likely to be a higher priority than sales $$$s.
That would mean that LG would have a greater incentive to sell more smaller/lower-priced OLEDs than fewer more expensive OLEDs.
On a 10G substrate, LG could produce 2 77" OLEDs, or 18 42" OLEDs (or 15 46" OLEDs). When LG is ready to attack that next lower-sized tier of the TV marketplace, that is likely to be a higher priority than lowering costs of their 77" OLEDs for the very few customers for TVs that size.
As you can see from this IHS data, 40"-49" TVs represent about half of the TV market, and that huge swath of the market is currently out if reach for LG, so there is a good change they will decide to develop OLED panels to expand into that tier of the market before putting similar efforts into lowering the costs of their current 77" flagship or offering even bigger sizes.
At some stage, LG's available capacity will catch up with the 50"-70" and 40"-49" markets they are serving, and then the >70" market will become a priority.
So there is a path, it's just not a very good path for the impatient