I was at Value Electronics today where they installed a W7 in their showroom. I have a couple of additional observations:
1) This set, as discussed, mounts on a wall like a picture using a thin magnetized metal frame that mounts on the wall. The OLED panel connects to this frame via two metal clips and the magnetized frame holds the rest of the panel. The panel is very fragile and easily bends if you don’t hold it correctly but after a couple of tries, the installers successfully got it on to the magnetized frame on the wall. The ribbon cable that connects to the sound bar / controller is also extremely fragile where it connects to the panel so you need to be extra careful.
2) I immediately noticed that there are more picture modes in HDR and Dolbyvision. Vivid, Standard, Cinema, Cinema home and Game. The Cinema mode is the User mode with the available calibration controls.
3) The color gamut controls are now labled Wide, Extended and Auto. No more Normal setting.
4) I ran test patterns from 4% up to 100% and didn’t see any vignetting or banding at all. The panel was perfect and at 100%, without any slight color shading like the 2016 models. Off axis viewing is also greatly improved.
5) The Dolbyvision calibration controls are now unlocked in the Cinema (User mode) but there are only 20 pt grayscale controls and no 2 point. The CMS controls are also unlocked.
6) The HDR 20 pt calibration controls still use code values but now they go beyond 668 to 1024 meaning that you can calibrate to 100%. Also the code “values” are slightly different on the 2017 sets due to the expanded range. If you know how to use the Levels Editor in Calman, you can create a custom gray scale layout in the HDR Workflow with just these specific code values for easy 20 pt calibration. There isn't any need to convert these values to percentage ire's since they are correctly 10 bit values.
7) Overall, streaming from Netflix and playing SDR and HDR videos from a thumb drive, the W7 seems to have a “less noisy” picture than the 2016 sets in my opinion. It’s subtle, but it’s noticeable if you know what to look for. I can also attest that the picture is brighter, most noticeably when watching HDR content; you can see that the highlights are brighter than the 2016 sets.
8) I also thought that the near black detail and the motion handling is modestly improved.
9) The new operating system is very fast and it really surprised me on how responsive it is.
10) Value Electronics has the Sony Z9D and the new Sony E models on display so we were able to do some side by side comparison with the same content playing. There is no question that the Z9D has brighter details while the W7 has backs that the Z9D can’t match but overall the W7 looks pretty bright and held it’s own with the content we were looking at so it’s back to your room lighting on which set looks best in your environment.
11) I thought that the sound bar, while really big, had pretty good sound. Not anywhere near what you would get from a good home theater setup but it has good bass and was nicely balanced.
12) Finally, the W7’s panel on the wall concept makes viewing unique in my opinion. Since it is flush to the wall, the set is slightly farther away from the seating position which gives it a different look and feel vs the conventional TV mountings and I believe will be a real selling point for those wanting something very different.
Finally, I can also confirm that the PQ is definitely improved and LG fixed several items from the 2016 models based on my experience. Robert was very gracious to invite me over for the install and its a great place to make a comparison with the 2016 LG, and the Sony's because all the sets are playing the same content.
Sony 55A1E, A9F / LG 55OLEDC8
Marantz 7012, Ohm Walsh Speakers
Klein K10-A, Jeti 1501, Murideo Six-G Gen2
Calman Ultimate, ISF Level III Certified
Last edited by jrref; 03-09-2017 at 04:55 PM.