Originally Posted by venus933
That's a bit of significant news!
You need to spend more time monitoring the sticky 'OLED Technology Advancements' thread
. Picture of 2017 subpixels below).
The 60% increase in red subpixel is good news for those watching CNN - shoukd deliver 60% more hours before developing equivalent burn-in.
And the increase in all subpixel sizes should be good news at least for ABL if not also peak calibrated brightness (unless LG decides to use all of that increased subpixel efficiency to reduce aging and burn-in, rather than continue to fight the Brightness Wars
I hope LG again has a showing like they did last year soon after the CES where they invited reviewers to check out the 2017 models.
LG has not said anything about this change to 2018 panel design. They have also not made any claims about increased peak brightness so far.
One possibility is that LGfelt exposed on their 2017 HDR peak brightness claim of 900 cd/m2 (only on vivid, after D65 calibration dropped to ~700 cd/m2) and very exposed on burn-in, in which case these improvements to subpixel efficiency (and likely shifting of native panel whitepoint closer to D65) may be used to just quietly make LG's 2018 WOLED deliver the specs they crowed about in 2017...
Again, here is the 2017 subpixel design for comparison (notice how much smaller red is):