Originally Posted by video_analysis
That's good, no 3D means less value.
Samdung has no choice but to trend downwards on LCD pricing since it is becoming increasingly commoditized. I hope this keeps LG's 88" 4K price at $20k.
Competition is good.
LG in not interested in selling many 88Z9s this year, so the price may well exceed $20K.
Samsung's 82" QN82Q900 for $10K and their 85" QN 85Q900 for $15K signals that 3" is worth ~$3K, so between the 88Z9 being another 3" beyond that, coupled with HDMI2.1, full 60fps refresh rate, and the perfect blacks of WOLED, it's hard not to believe that LG would sell more 88Z9s at $20K than Samsung would sell at 82" or 85" given these prices.
We'll need to wait to see where Samsung prices the 98" QN92Q900 - that probably sets a ceiling on the price for the 88Z9 and LG is probably motivated to sell at least as many 88" 8K WOLEDs as Samsung sells 98" 8K LED/LCDs...
For me, the interesting thing will be to watch 75/77" pricing. Samsung has priced the QN75Q900 at $7000, similar to LG's current discounted pricing for the 77C8. I doubt LG want to let Samsung get much of a head-start in the 75/77" 8K market, so I expect LG's launch MSRP of the 77C9 to be no more than $7K (down from the $9K launch MSRP of the 77C8) and to shadow any discounts on the QN75Q900 pretty closely. I believe we'll see both of these TVs selling under $5K come November.
Samsung's 65" QN65Q900 is for show only at this $5K launch pricing.
The 65C8 launched at $3800 a year ago and is currently discounted to $2700 (after breifly dropping to $2500 last November): https://camelcamelcamel.com/LG-Elect...context=search
I'm guessing we see 65C9 launch pricing of $3500 and possibly even $3000 and it'l likely we'll break under the $2000 floor for a 65" WOLED come November (possibly only the 65B9).
So my prediction is that LG is going to cede the 2019 8K 85/88" market to Samsung (but not the 85"+ 8K market), make certain their 77" 4K WOLEDs outsell Samsung's 75" 8K QLED/LCDs, and at 65" it'll be no contest (between LG's 65" 4K WOLED and Samsung's 65" 8K QLED/LCD - LG is going to be more focused on outselling Samsubg's 65" Q9 4K Flagship TV...).
2020, when all of these 8K TVs support HDMI2.1 and acceptable refresh rates, as well as a fuller lineup of panel sizes, will be more of a real contest for market share at 8K. This year is just to show they are in the 8K game...
(and here is a good question: for identical pricing, which would you find more attractive:
-a 77" 4K WOLED or
-a 65" 8K QLED/LCD?
To me the answer is fairly obvious).