Originally Posted by BillP
I disagree. The premium of the 65" A1E over the C8 (based on BB prices) is currently only $200, and the premium of the A8 over the C8 is $800. The A9F is going to $2500 more than the C8 (and likely $2500 over the C9 within a few months of release)? Yes, they will have some sales. But I predict Sony will have to either reduce their price dramatically or cancel this line. Most people are not like us on AVS Forum, and go for inexpensive LCDs, not premium displays. Copying the Kuro model (best display for a high premium price) did not exactly work out well for Pioneer, did it? And why do you think Panasonic has not released its OLED in the US? My guess is they did market research that suggested they won't sell enough units to be sufficiently profitable, given their premium pricing. I could see a $1000 premium, but IMO $5500 for a 65" OLED will not provide them with enough sales to be profitable (yes, I know there is some doubt as to the actual price - we'll have to wait and see). And if the C9 is better than the C8 (and it has gotten better each year), then Sony's premium price will be even less sustainable.
They are already a price premium, yet they are #1
in the premium TV market. You are making the same argument against what has been successful for Apple, so sit back and see how this pans out for Sony. Sony's premium line is also more profitable than LG's, so they can easily sell fewer sets overall, yet generate far more profit, with investors being very happy.
As for Panasonic. They are no longer considered a premium brand in the US. Just as Zenith, Westinghouse, RCA, <insert other legacy brands here>, have long since lost their shine. It thus makes perfect sense that they aren't in the US market as few would look at them in the premium space. They also use LG panels, so can they differentiate their product enough where it would get any traction? Likely not, thus why they are absent.
The best indication of a misstep will be in their earning reports, and we'll just have to see. Some of your concerns are the same ones raised when Apple priced the iPhoneX at a premium price over all others, yet Apple's obscene quarterly results and increasing profit margins proved everyone wrong.