Problem is all these folks going 'omg wow' on the a9f in the posts above are coming from 3 year old or older lcd's. There is this guy upgrading from a 930c or another upgrading from a sony 929. If your reference point is an old lcd, it goes without saying you will be blown away by the a9f, or any oled for that matter. However if your reference point is a top end tv from the last year or two (that would be me), you will not notice such a leap. I own a panasonic ez950 (best rated tv in last year's uk competition), a z9d (still regarded by most people but a few as the best lcd out there). i have also seen a lg e8 running at a friend's place. and the room i demoed the new a9f (light controlled environment) also had the sony a8f in there. Based on the tv's i mentioned, i did not find the a9f to be a vast improvement, slightly better yes, better enough to justify the much higher price tag over the others..no. i would still like to get the a9f as a bedroom tv , i just want its price to come down. based on the launch price and what the tv is doing, i think it is somewhat overpriced.
Just a word on the processing, the x1u on paper has 2 times the processing power of the x1e, but that does that translate to 2 times better motion interpolation, upscaling, gradient handling, noise reduction etc. on the a9f compared to the a8f? the answer is no. the motion interpolation seems a bit more refined on the a9f, the bfi mode is same (clearness slider on), it still sucks on the a9f like the a8f (60hz is the limitation of bfi on oleds). on upscaling, playing a soap opera cable tv content 1080i resolution, i really couldn't notice anything that the a9f was doing better than the a8f, on that content the scaling looked almost same to my eyes on both tv's.