Originally Posted by Sam97
You seem like a very knowledgeable member and I would like to know your opinion on an argument I raised (I made it a thread but then it got merged). This what I had to say regarding the 2019 models.
To summarize I was basically highlighting the fact that the 77inch W9 and 77inch C9 seem like such a missed opportunity. At such screen size and LG trying to push HDMI 2.1 with them, I feel as though 8K support was a must. It boggles my mind that they included it in a 75inch LED and not their 77inch OLEDs. At 77inch what stopped them from including 8K, we are paying a premium for these TVs after all so how are they supposed to fully utilize HDMI 2.1 when 8K can matter for such size be it through upscaling or native (the funny thing is the 75inch 8K LED will be cheaper / its just a jab to the consumer as they wanna keep that door closed to have more marketing power for 2020 when they introduce 8K in even their 65inch offerings). Theoretically, if you're not into gaming or sports the W9 and C9 seem like a waste of money when the 77inch W8 and C8 will go further down in pricing (creating a really sweet deal for those seeking the real-estate of 77inches coming from 65inches or below / Surely 77inch screen size at a lower cost sounds more appealing than 77inch HMDI 2.1 tvs with no 8K? Especially when you consider the lack of content available that utilizes HDMI 2.1. Then there's the whole no Top-Emission panels for 2019 which I feel gives the 77inch 2018 models the edge over the 2019 ones even further. I just don't get this whole let us future proof by getting an LG 2019 model now that they include HDMI 2.1 when by the time content for that technology matures we might have superior offerings to OLED such as MicroLED or self/electro-emissive QD, or heck at least QD-enhanced OLED.
For 8K 65" (and probably also 75/77"), LG needs top-emission.
LG succeeded to (just barely) deliver an 88" 8K WOLED based on their existing bottom-emission technology (and we don't even know what peak brightness levels it will support yet).
Complicating the story is that peak-brightness can always be increased at the expense of lifetime and risk of burn-in, so LG may be counting on the fact that whoever shells out $15K for an 88" 8K WOLED this first year is not going to be using it to watch hundreds of hours of CNN per year
The 88Z9 is a showpiece for bragging rights and to show that LG and WOLED is ready for the 8K wave, but that wave is not happening this year. A very small number of 88Z9s will be sold to the well-heeled while LG prepares for the real 8K assault in 2020 (with the top-emission that LG Display is already demonstrating and which is the subject of this thread).
Once LG has their top-emission technology in production, it's a interesting question about what will happen with the lineup, so I'll take advantage of your post to speculate what we may see in 2020:
49B0 4K?, this long-rumored down-market exansion could finally happen in 2020...
55B0 4K, lowest-cost entry-level OLED (unless LG also introduces the 49B0
65B0 4K, ditto at 65"
55C0 4K, LG's bread-and butter and one of the main runners, may get down to $1000 by November 2020
65C0 4K, ditto at 65" and should get comfortably under $2000 by November 2020
75/77C0 4K, LG may use top-emission to replace 77" with 75", but this is LG's primary volume growth driver and I doubt they give up the market share they have gained at 75/77" by going exclusively to 8K - should reach $5K by Nov. '20...
55E0 4K, LG's premium 4K offering (with integrated sound) by 2020
65E0 4K, ditto @ 65"
(there was no 77E8, I doubt we see a 77E9, and also no 77E0 - most customers shelling out for 77" OLED have dedicated sound systems...)
65Z0 8K, the prototype being shown is the subject of this thread - this will be the entry-level 8K offfering
75/77Z0 8k, pretty obvious part of the lineup next year
88Z0 8K, hopefully we'll see 120Hz refresh rates in the entire 8K lineup by 2020
65W0 8K I'm pretty sure the wallpaper series will be exclusively 8K by next year...
75/77W0 8K, ditto for this size class
88W0 8K?, If there are no technical challangs to hanging an 88" WOLED screen, we may see this expansion next year...
65R0 8K, again, pretty sure this goes exclusively 8K by 2020 - for the price LG will be charging, why not?
75/77R0 8K?, if there are no technical challanges to extending the rollable design to 75/77", we should see this by 2020
88R0 8K?, ditto at 88"
In summary, I think it's likely we'll see the 4K lineup settle on the B, C, and E-Series at 55", 65", and probably also 75/77" screen sizes, while the Z, W, and R-Series move exclusively to Top-Emission-Based 8K at screen sizes of 65", 75/77", and 88".
Longer-term, it's very likely that we'll also see a 98" 8K WOLED offering, but probaly not in 2020...