Upgrade Pluses so far: apps load much faster, I mean sooo much faster...
Alexa can now turn on my TV and switch outputs and select channels much quicker.
Dark scenes much more crisp and pronounced than B6, factory brightness settings also much more spot on.
Apple TV compatibility with iOS is great.
WiFi is better, absolutely no buffering anywhere ever.
Hulu app much better now.
GSync working great for a smooth PC gameplay even at 60Hz.
Remote feels more substantial, more chunky and dedicated Netflix/Prime buttons are a great addition.
My B6 mount works great and everything fits, TV on the wall 30 min after delivery.
Upgrade negatives: no 120Hz at 4K which with new AMPERE cards next year will be missed.
Sports content I still cannot agree on the settings. It feels a bit over-saturated with most settings, still tuning this one.
Moving menu to the left, I still prefer quick menu right.
It sometimes feels TV is losing my settings, like as if it tracks based on content or input and not based on mode selection.
Motion settings specifically.
Overall I am happy with my purchase, great panel indeed.
LG C9 OLED65C9PUA + Onkyo TX-SR353 5.1-Channel A/V Receiver