Originally Posted by boe
I'm curious if anyone else is waiting and what you are hoping for in 2020 (realistically)? I'm not sure why I think I should wait until 2020 but I will have run out of patience waiting for bigger sizes to drop in price and for new panel tech to come out by then. I may go crazy and get the mid year Sony OLED but I don't know what to expect in the mid year that will get me to forgo the wait.
LG Display has presented a WOLED roadmap showing an increase in brightness from 150cd/m2 today to 200cd/m2 in 2020 and 300cd/m2 in 2022 (attached).
We don't know whether this means new WOLED panels introduced in late 2020 for 2021 TV production by OEM customers or new panels introduced late this year for 2020 TV production, but WOLED panels with higher peak brightness are coming.
The specs presented represent ABL limits on full-screen white fields and likely will wind up corresponding to a +33% and +100% (in 2022) increase accross-the-board compared to today's peak brightness levels (meaning over 1100 cd/m2 peak for 10% HDR highlights in 2020 and over 1600 cd/m2 peak in 2022).
The roadmap also shows a doubling in lifetime from 15,000 hours today to 30,000 hours in 2022 (no change for 2020) which probably also translates to a doubling of time to visible burn-in.
We know that LGD is working on more efficient long-lifetime blue emitters (blue PHOLED or blue TADF) and the change to a more efficient blue emitter almost certainly underlies the 2020 column of this roadmap.
We also know that LGD is working on top-emission, and that is likely the basis of the 2022 column of the roadmap (top-emission will result is a significant reduction in current density and hence a significant increase in WOLED lifetime and cumulative time to burn-in).
Finally, while we cannot be sure LGD will have a new WOLED stack with more efficient blue in TV production next year, we can be pretty certain that they are going to 'fix' the 120Hz BFI (240Hz Effective Refresh Rate) features they had to pull at the 11th hour from the C9. So 2020 will bring a 240Hz Effective Refresh Rate and very possibly as 240Hz Native Refresh Rate (needed to support 8K refresh at 120Hz, which everyone is working on).
And just in case you are interested in a 77" WOLED, I strongly suspect we are likelly to see another $2000 drop in launch MSRP of the 2020 77C-Series to $5000, so the 77C20 is likely to dip under $3500 by Thanksgiving 2020 (while I doubt the 77C9 dips much under $5000 this November...).