OK so I went to VE to look at the A9Gs breaking in and before I say anything, since i'm calibrating them next week, I didn't put a meter on the set. I just put it in Custom PM and made sure all the settings were correct at default with no picture enhancements on except putting peak luminance to High and looked at the set in the showroom with all the sets playing Planet Earth.
To my surprise, the A9G is noticeably sharper and the colors are brighter, not over saturated, than the LG C9 right next to it and the other's in the showroom, even with the peak luminance set to high on the LG in SDR. It's not just edge sharpening but overall picture processing that's making the picture look sharper and more dynamic. I'm guessing they are doing more processing with their pixel booster technology. I can't determine if it's the same as the A9F or better since they don't have any of those sets on display any more. The panel looks the same as the LGs and has the same slight tinting anomalies so the difference is in the picture processing. Also, Sony may have improved on motion a little more because fast panning on the Sony looked sharper than on the LG.
I'll know more after I calibrate the sets next week but so far I was really surprised. It's almost like Sony comes out with the A9F, LG then tweaks their C9's to equal or beat it then Sony comes out with the A9G to beat the 2019 LGs. I even put up familiar content from my usb drive to verify what I was seeing.
The first attached picture is the A9G and the second the C9. The iPhone camera is picking up some reflections from the store on the C9 so ignore the rainbowing, etc.. Just compare the parts that are clear. Look at the woman on the right. You can see more of the freckles on her upper arm. Also the C9 picture is slightly closer so it should appear sharper but the A9G does.
Again, both Excellent TVs with outstanding picture quality and you can't go wrong with either set.
Edit: The A9G also has the new menu system like the 950Gs and although I didn't listen to the sound, Wendy said it's really good now with Dolby Atmos from the TV's speakers. The set was mounted on the wall so I can't comment on the stand but it basically looks like a A9F without the easel stand and has a black frame.
Sony 55A1E, A9F, LG CX
Marantz 7012, Ohm Walsh Speakers
Klein K10-A, Jeti 1501, Murideo Six-G Gen2
Calman Ultimate, LightSpace Pro, ISF Level III Certified
Last edited by jrref; 05-17-2019 at 01:11 PM.