LG Begins Sales of 88Z9 8K OLED TV - AVS Forum | Home Theater Discussions And Reviews
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post #1 of 49 Old 06-03-2019, 05:24 AM - Thread Starter
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LG Begins Sales of 88Z9 8K OLED TV

The 8K OLED era is here. LG has announced the start of sales for its 88Z9, the world's first 8K OLED TV. With a resolution of 7680 x 4320 pixels, It's able to resolve the very finest of details and thanks to OLED technology, it has the ultradeep blacks and crisp contrast that have earned universal praise from AV enthusiasts.

“Being the first to market with the world’s first and largest 8K OLED TV shows our commitment to leading the ultra-premium TV segment and delivering the ultimate viewing experience,” said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. “LG was a pioneer in bringing OLED to market and we will continue to introduce state-of-art TV technologies that push the boundaries of what’s possible in home entertainment.”

Since most of today's content is not 8K, sophisticated upscaling and six-step noise reduction (upgraded from four-step noise reduction) ensure you get a pristine image from a TV that makes the most out of whatever content you feed it.

This is, in effect, the dream TV for home cinema love lovers. It provides a projection-sized screen that goes way beyond the performance that any projector can actually provide. Since Hollywood directors make movies with the thought that you'll watch them on a big screen, the overall effect of an 88-inch OLED Is awe-inspiring (I know because I saw it at CES 2019).

Unfortunately, the press release did not include a price. Or perhaps, fortunately. John Archer over at Forbes has done the math and it appears the preorders are costing South Koreans approximately $34,000 and that's expected to go up to approximately $42,000—according to Forbes.
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post #2 of 49 Old 06-03-2019, 05:42 AM
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In 2014, when the 77EG9700 4K OLED TV was launched, the price was more than $24 thousand dollars...
The 65" 4K OLED was around $7,000.
The 55" 2K/1080p OLED was $3,500...

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post #3 of 49 Old 06-03-2019, 06:03 AM
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God help us!!
It's more expensive than anything!!!!

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LG has started selling the first 8K OLED TV in South Korea. The 88-inch TV will cost 40 million Won (approx. $34,000). LG confirms that it will launch in the US and Europa in the third quarter of 2019.
https://www.flatpanelshd.com/news.ph...&id=1559549209

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post #4 of 49 Old 06-03-2019, 07:53 AM
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Great. Maybe I'll be able to get a 88" OLED in 5 or so years. When it will only cost $5k. Assuming it has HDMI 4.0 ports for 1024Hz content.
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post #5 of 49 Old 06-03-2019, 11:03 AM
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CNET says it's $30K US.

https://www.cnet.com/news/lg-88-inch...and-neighbors/

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post #6 of 49 Old 06-03-2019, 02:04 PM
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I will need a rollable version of that so I can get it up to the HT room. I'll bet the picture is spectacular.

By the time there is content available it may actually be affordable, yeah right...
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post #7 of 49 Old 06-03-2019, 02:09 PM
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Too bad rtings doesn't have the funds to purchase these 8K Flagships from LG, Sony, Sammy, etc.



Would love to see what they measure and how they perform.
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post #8 of 49 Old 06-03-2019, 04:23 PM
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Originally Posted by biliam1982 View Post
Too bad rtings doesn't have the funds to purchase these 8K Flagships from LG, Sony, Sammy, etc.



Would love to see what they measure and how they perform.
They did a review on Samsung’s 8k - 65”. The Sony’s sand LGs are only available in larger, more expensive models that not many will able to afford. Doesn’t make sense for review.

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post #9 of 49 Old 06-03-2019, 06:14 PM
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$34k or $30k is a joke. Hard Pass
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post #10 of 49 Old 06-03-2019, 06:59 PM
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Even ignoring the pricing, the fact that its not 2:4 ratio means that we'll have bars on top and bottom which will cut the size of the screen from 88 to 70" may be. For TV shows yeah sure but if we are talking about using this screen in a HT, the main content is movies and most of the movies are in 2:4 ratio.
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post #11 of 49 Old 06-03-2019, 08:08 PM
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$30k? Does it come with burn-in free guarantee?

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post #12 of 49 Old 06-03-2019, 08:36 PM
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Stupid price. It wont even compete with the other 8K 85+ inch models from Sony and Samsung that will be priced around $13,000 and $15,000.
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Originally Posted by Dianabol5mg View Post
Stupid price. It wont even compete with the other 8K 85+ inch models from Sony and Samsung that will be priced around $13,000 and $15,000.
It wont even compete with the other 8K 85+ inch LCD models from Sony and Samsung that will be priced around $13,000 and $15,000.

The type of panel is an important distinction. Because the LCD is not OLED and the resulting image quality is not the same.
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Originally Posted by dfa973 View Post
It wont even compete with the other 8K 85+ inch LCD models from Sony and Samsung that will be priced around $13,000 and $15,000.

The type of panel is an important distinction. Because the LCD is not OLED and the resulting image quality is not the same.
I would like to see this LG put out 3000-4000 nits the Sony Z9G is capable of. If LG are still sticking with the 800nit ballpark at this size and price, then i'm afraid they can do one!
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post #15 of 49 Old 06-04-2019, 12:57 AM
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I would like to see this LG put out 3000-4000 nits the Sony Z9G is capable of. If LG are still sticking with the 800nit ballpark at this size and price, then i'm afraid they can do one!
I don't know about you but I don't watch daytime television in a brightly lit room. I prefer to do all my watching in a pitch black room and that is where the OLED is king.

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post #16 of 49 Old 06-04-2019, 01:22 AM
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Originally Posted by Spee2k View Post
I would like to see this LG put out 3000-4000 nits the Sony Z9G is capable of. If LG are still sticking with the 800nit ballpark at this size and price, then i'm afraid they can do one!
The LCD high nits displays are great, but they are flawed in the near-black range. The LCD HDR displays are a clear demonstration that you can't have high nits and good near-black performance. You either get crush highlights for good near-black or very good highlights with raised blacks.

So, from a performance point of view, current commercial LCD high nits displays are useless (good for bragging rights) - a low-nits display with good enough highlights and good near-black performance is preferable. Hence the OLED - good overall image vs just higher numbers...

Higher numbers are NOT everything!

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post #17 of 49 Old 06-04-2019, 01:54 AM
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Originally Posted by dfa973 View Post
It wont even compete with the other 8K 85+ inch LCD models from Sony and Samsung that will be priced around $13,000 and $15,000.

The type of panel is an important distinction. Because the LCD is not OLED and the resulting image quality is not the same.
I have several OLEDs, I know the difference. It still doesn't justify the high price tag. They can sell these for $15,000 and still make a huge profit.
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post #18 of 49 Old 06-04-2019, 02:31 AM
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Originally Posted by Dianabol5mg View Post
I have several OLEDs, I know the difference. It still doesn't justify the high price tag. They can sell these for $15,000 and still make a huge profit.
LG can ask whatever price they want. The important thing is what buyers do...
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Originally Posted by Spee2k View Post
I would like to see this LG put out 3000-4000 nits the Sony Z9G is capable of.
Ha, at $300k for just 2 seats, Ferrari can't even compete with other luxury cars priced n the high five figures! I'd like to see your Ferrari pull a 4,000+ lbs trailer the F-150 Raptor is capable of.






Yes, we both know what the answer to that is going to be. The people who buy top of the line OLED don't care for towing trailers with them, because that would defeat the purpose - to get the best picture in the best movie viewing environment, which is a light-controlled room. And it's not their only TV, so they may well have one of those 85" LCD panels in another room for casual daytime viewing.
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post #20 of 49 Old 06-04-2019, 06:25 AM
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Ha, at $300k for just 2 seats, Ferrari can't even compete with other luxury cars priced n the high five figures! I'd like to see your Ferrari pull a 4,000+ lbs trailer the F-150 Raptor is capable of.






Yes, we both know what the answer to that is going to be. The people who buy top of the line OLED don't care for towing trailers with them, because that would defeat the purpose - to get the best picture in the best movie viewing environment, which is a light-controlled room. And it's not their only TV, so they may well have one of those 85" LCD panels in another room for casual daytime viewing.
Quite obvious the Ferrari people will mount the 88” OLED in the car and tint the windows while the F150 types will drive around viewing an 85” LCD and won’t tint.
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post #21 of 49 Old 06-04-2019, 10:51 AM
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Originally Posted by dfa973 View Post
It wont even compete with the other 8K 85+ inch LCD models from Sony and Samsung that will be priced around $13,000 and $15,000.

The type of panel is an important distinction. Because the LCD is not OLED and the resulting image quality is not the same.
We know that LGD is producing only ~30,000 77" WOLED panels this year (being sold by LGE and Sony).

How many 88Z9s do you think LG is planning to sell this first year? My guess is fewer than 3000 and possibly as few as 1000...

They are not trying to compete with the 85" Samsung and Sony 8K LCDs. Heck, LG is not even seriously competing for 75" market share yet.

The 88Z9 is a placeholder, as the 77C8 and 77C9 have been. Maybe we'll finally see a competetive 77C20 offering in 2020 (or maybe not), but the 88Z20 is almost certain to be another placeholder (meaning priced out of reach for all but the wealthiest/craziest among us).
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post #22 of 49 Old 06-04-2019, 12:52 PM
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Unfortunately, the press release did not include a price.
This is the second time they’ve put out a press release announcing this is going on sale without mentioning a price.

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This is the second time they’ve put out a press release announcing this is going on sale without mentioning a price.
Because is priceless..., what did you think...?
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post #24 of 49 Old 06-05-2019, 06:50 AM
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If you can't afford the 88" then purchase a 77" 4K OLED and sit a couple of feet closer. You'll pay 1/5 the price and won't notice any difference in PQ! It's a win-win.
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post #25 of 49 Old 06-05-2019, 10:13 AM
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This is the second time they’ve put out a press release announcing this is going on sale without mentioning a price.
Well pricing is available in Korea: https://www.businessinsider.com/lg-8...s-42000-2019-6

MSRP of 50 million Won which translates to about $42,000

Preorder pricing of 40 million Won which translates to about $34,000

And if you believe John Archer of Forbes, when he originally suggested that the US pre-order price would be $34,000, LG contacted him to 'reliably suggest' it would be $29,999: https://www.forbes.com/sites/johnarc.../#455820254ec9

"And while LG still felt too shy to include the rather key detail of the 88Z9’s price in its press release announcing the start of the pre-order process, I'm reliably informed that it will be $29,999. "

This is actually a very sensible price for the 88Z9.

It's twice the price of Samsung's 85Q900 and just under half the price of Samsung's 98Q900, signalling that LG's goal this first year out is to sell substantially fewer 88Z9s than Samsung sells 85Q900s but to sell at least 2-10 times as many 88Z9s as Samsung sells 98Q900s.

We're probably talking in the low single-digit thousands in terms of total 88Z9 sales in any case.
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post #26 of 49 Old 06-05-2019, 03:09 PM
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Seems like they are going to manufacture on demand based on pre-orders. If it came out in April like all the other models I probably would have went for it. Since it is coming out so late in the year might as well wait for January. Even if they don't update it its sure to get a price drop.

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post #27 of 49 Old 06-06-2019, 06:52 AM
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Here's some pics from Korean exhibit

https://imgur.com/a/JIhCyGU/

Selling for 40,000,000 KRW which translates to $33,891 USD

Looks like it could be best consumer set ever
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post #28 of 49 Old 06-06-2019, 07:10 AM
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Here's some pics from Korean exhibit

https://imgur.com/a/JIhCyGU/

Selling for 40,000,000 KRW which translates to $33,891 USD

Looks like it could be best consumer set ever
Until something comes out form LG next year
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post #29 of 49 Old 06-06-2019, 07:19 AM
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Looks fairly dark, in that lit room. Any specs on brightness?

I bet it kicks @$$ in a darkened room, though.

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post #30 of 49 Old 06-06-2019, 07:55 AM
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Looks fairly dark, in that lit room. Any specs on brightness?

I bet it kicks @$$ in a darkened room, though.

specs on everything except brightness...lol


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