My main tv is the last plasma made by Panasonic, I also have the Sony 900E in my office which is where I mainly watch tv and I am very happy with it. My primary concerns for any tv is motion handling, and as close to zero color banding as possible. My concern about OLED is the possibility of burn in and that it seems to be a different animal than it was on plasma. I have no burn in on my plasma, but occasionally lately I can see some light image retention. Husband watches a lot of sports, older programs with black sidebars, and I watch news shows. I wanted to replace the plasma last year but none of the models made me feel like jumping yet. This year, oled prices are more competitive with LED. Since I'm coming from plasma, Samsungs brightness does little to impress me, especially when it dims that brightness on small details which is what that eye searing measure is meant for. Furthermore, on Samsungs you can't turn off the local dimming to stop it from dimming those highlights.
So, with prices going from just over $1000 to nearly $4000 with little picture improvement to justify the leap in pricing, my list for consideration is the LG 65" B9, Sony 65" A8G, and both the 65" & 75" Sony 900F. If I motion handling and banding weren't so very important, and I wanted to spend money on upgrading my Denon, then I'd seriously consider last year's TCL 75" 6 series. If I won the lottery next week, I'd buy the shootout winner- the Sony 9AG, and continue scolding my husband about what he watches and leaving the room with the tivo menu paused. lol
You can call me Sheila.