Think about it... if you want to change the audio volume on your TV, you grab a remote and press a button the same way you would if changing channels. But if instead you want to adjust the brightness of the screen, you need to go into the menu system and then understand that the control called "brightness" might not even do what you want it to.
That's absurd. It's a flaw found in most TVs. There's absolutely nothing stopping TV makers from giving consumers control over the "actual" brightness of their screen, which is adjusted using the OLED light (or LED backlight) controls, not "Brightness". What I'd love to see is hotkeys on a remote for the backlight/OLED light slider.
Similarly, changing between picture modes is a menu-dependent action on many TVs when it should have its own button (just like input does) to cycle through the modes.
The "Standard" picture mode on most TVs is a travesty, but lately the "Movie" or "Cinema" modes have shown good accuracy. But when you take a TV out of the box it's not in the Movie mode and many consumers have no idea that a higher quality viewing experience lurks within. Gamers luck out a little bit with Auto Game Mode functionality becoming more commonplace, and some TVs have a dedicated Netflix mode that is in effect an "Auto Movie Mode" but just for that one service.
What's needed for someone in the TV industry to step up and make it super easy to choose the picture mode on your TV, and even then... to make it easy to adjust the apparent brightness of that picture mode in an intuitive manner. And by intuitive, I mean by giving the feature its own dedicated buttons on a remote control, so that anyone can and will use it.
The best thing most consumers can do to improve the picture quality of their TV is to switch to the Movie mode (that should not have any motion interpolation processing). But from there, they need to be allowed to adjust the brightness of the display to suit their room and personal taste—without making it a confusing hassle and creating the risk of mucking things up, which is what happens when people go spelunking in the advanced setup menus.
This post is inspired by the LG 65GX OLED
I currently have in for review. Its picture quality is sublime, but every day I'm going into the menu and tweaking the "OLED Light" level to match the ambient light conditions of my living room.
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