I really like the LG models. I recently bought the 37 inch LG LCD model for a good price from BestBuy, and the price came down even farther during the 30 days after my purchase, so I went back and got the extra credit from BestBuy. At the time I compared the LG model to the standard in the industry for LCDs, Sharp, and I thought the LG matched the Sharp, for a better price.
While I got an LCD from LG, I looked at the LG plasmas, and in my opinion they matched all the other makes of plasmas. The price you noted seems like a good price (if you get it, I'd suggest you keep checking back for 30 days to see if the price goes lower at your seller or another local seller, and see if your seller will match the lower price, like BestBuy did for me). In my case, BB lowered its price, so I went back and got that credit, and then near the end of my 30 days, CC started carrying the LG LCD and had it on sale, so I took that sale price back to BB and got credit for the lower price.