Originally Posted by MentatYP
From my ignorance I thought, "TV2112 has a bigger driver and amp than TV1812, so the TV2112 should be more expensive. Compared to the TV3612 with its 2 18" drivers and much larger enclosure but same amp, surely the TV3612 is more expensive." The $3000 ballpark is surprising to me, but I know zero about the economies of woofers. Not that a few hundred dollars would make or break sales at this price range, but it's definitely interesting to see how this fits into the product range.
Once you get into these size cabinets the costing doesn't change all that much. It is largely based on man hours involved. Remember, these guys aren't working for 50 cents an hour..
We have a smaller cabinet but one that has a rather unique and time intensive port design. It won't surprise me if the quote for these cabinets is more than the tv36.
Woofer customization is expensive. Just a generic example. $5000 in costs just to get to sample approval(remember, I'm flying samples in from Italy). Minimum order quantity + pricing on custom 21 from B&C? Put it this way, there's a reason why we don't see a bunch of small ID companies using customized B&C stuff..
I can use the tv36 woofers on multiple other products. Right now, these new 21 inch designs will be used on one product.
So if I have $50,000 of *12* series 18 inch woofers inbound I can split that between 7(?) products. $50,000 of one woofer SKU used on 1 product? Ouch.
Warehouse space? say 80 sq-ft for the 12 series 18 inch---dvided by 7.
There's just a lot that goes into it all.
And then I always try to put myself in a potential customer's shoes too. Someone has $2500-3000 budget, can't do a 4ft tall refrigerator, wants max performance down to say 12hz, a 5 year warranty, Cabinet fit and finish that looks amazing, good customer service, a trade in policy most consider generous...
What are there going to tell me they are going to go with instead? I understand some may say "warranty length means nothing to me, I'm fine with a truck bedliner/DIY looking finish, trade up policy means nothing, being able to have my emails answered after the sale isn't important, B&C Neo is just another woofer, blah blah.
And that is fine too, different strokes. BUT---when all of that "stuff" has zero value to them--- they shouldn't be considering a PSA product anyway to be honest.
Also, imo, we need to realize what a value the TV3612 is at $2799 shipped as well. Built in Ohio amp, Built AND finished in Ohio cabinet, Dual Italian 18 inch woofers, 5 year warranty. It is an incredible cost/quality/performance balance in my biased opinion and it has dominated it's marketplace from day one. So using that as a *typical* bar for other products...I mean I understand your POV...but it's a tough bar to aim for every time..