Originally Posted by Closet Geek
My question is, is all the promoting based soley on the anticipation of success or is it based on initial screenings and test marketing?
, there hasn't been any screenings.
IMO, it would be dumb if they tried.
NO WAY would test audiences keep their mouths shut.
The Disney Promotional Machine is working overdrive here, and it should be.
They spent 4 Billion Buckeroos on the SW Universe.
It makes perfect sense they would pull out all stops to make sure everyone on the planet is hearing about Ep.7.
What this movie has that TPM didn't
is all of the important original characters/cast.
It will make a HUGE difference at the B.O. and video sales.
Personally, I think the Force is strong with this one and it will be a massive and well done film that will garner the rare repeat theatrical viewings from me.
I certainly hope so...I love SW as much as the next Jedi.