Originally Posted by saprano
This is what i hope doesn't happen with movies and why i'm not too excited about HDR. I don't want a director making a shot around new technology. Whould they do it otherwise? No. Keep your focus on your original ideas.
While I sort of get what you're saying, I think a distinction can be made between the utilization of technologies such as HDR (and yes even 3D) to convey a shot or perform visual storytelling vs. making a shot "around new technology", i.e. a shot that exists solely to demonstrate or call attention to that same technology. In this sense ANY film tech can be used as a gimmick. Is that sudden loud sound you hear behind your shoulder in the latest greatest horror flick a "gimmick", or "immersive sound"?
My take on HDR, HFR, variable FR, 3D, surround sound in all forms, color, b&w, etc. is that they are ALL simply tools for the artists (directors, DP's, cinematographers, editors and so forth) to paint the canvas of their films and stories with. We may not always like the colors they paint with, or a particular style, but that does not make any one of these technologies a wholesale gimmick unto itself.
What of the girl in the red dress in Spielberg's Schindler's List? Was the red dress in an otherwise black and white film a gimmick, a way to guide the user's attention, visual storytelling, or perhaps something deeper?
Perhaps this is all cliche and has been said before, but everytime I hear someone refer to a new(ish) technology as a gimmick, it makes me want to re-emphasize that any such tech CAN be used in a gimmicky way, but that doesn't mean the tech can't also be used in artistic and meaningful ways as well. And before condemning any particular tech to gimmick-status, we should think about what we mean when we say gimmick. Many many films are designed to manipulate viewers emotions and elicit responses in various ways, from subtle to 800lb gorilla. Better films imho let viewers choose how to feel about the story/visuals without beating them over the head with it. But it's all subjective and preference. Some may like the jumpscare of a villain leaping out from behind a door that turns out to be nothing but a cat, while others may prefer the creepy mishappen shadow under the crack of the door that is evidently something other than human.
So HDR is not a gimmick. Atmos is not a gimmick. 3D is NOT a gimmick. They are tools that may or may not be used in gimmicky ways in the hands of skilled or not-so-skilled directors and artists. And finally, even gimmicks can be entertaining in their own right in the eye of any one beholder. You know, that whole "What is art/entertainment?" question thingy... Ok my chest feels much lighter now lol.