"Dolby Vision? HDR10+? Dolby makes the case that both can coexist.
Giles Baker, Dolby
Laboratories’ Senior Vice President of Consumer Entertainment, mused about a future in which both systems coexist. Granted, he believes Dolby provides a better end-to-end solution for HDR mastering and delivery, but that doesn’t mean he thinks HDR10+ doesn’t have its merits. It’s just … different.
There doesn’t need to be a winner and a loser here - we should all just enjoy better-looking content in whichever format directors and creators choose to use
"Bill Mandel, industry relations VP for Samsung
Research and program manager for HDR10+ for Samsung Electronics, said that despite the existence of a half dozen different HDR profiles, all will coexist through the use of Extended Display Information Data (EDID)
technology that will let HDR10+ enabled players, televisions and even AV receivers communicate back and forth. That way HDR10+ info frame data can be delivered or withheld by the player if the display device or receiver are not compatible. Additionally, the devices might send a pop up asking the user which form of HDR is preferred when more than one is present.
That way all of the different systems can coexist without conflicts."
The coexistence of different HDR profiles would be likely to be officially endorsed by a 8K standard-setting body.
"One of the things that the consumer electronics industry is historically very bad at is introducing new standards to the public. At one point, HD had well over 30 different flavours in use worldwide and plenty of TV sets sold as HD Ready (if you can remember that far back) turned out to be no such thing. And, to be honest, the introduction of 4K has hardly been much better, while even HDR is not the cut and dried, 'this TV does HDR, this TV doesn't' case it should be either.
Speaking at the annual QLED & Advanced Display Summit in Hollywood, David Jung from Samsung
's Picture Differentiation Lab delivered the following mea culpa.
“We feel we have to sufficiently explain to industry players in the ecosystem, and most importantly, the consumers, the value proposition of 8K. 4K distribution beat market expectations, but we feel now in retrospect we could have done better in setting standards and educating customers in such things as UHD and HDR.”
As a result, Samsung, which was a key member of the UHD Alliance, is in discussion with a variety of industry stakeholders to set up a body looking at the introduction of 8K."
"We feel we have to sufficiently explain to industry players in the ecosystem, and most importantly, the consumers, the value proposition of 8K," he said. "4K distribution beat market expectations, but we feel now in retrospect we could have done better in setting standards and educating customers in such things as UHD (ultra high definition) and HDR (high dynamic range)."
"Resolution is important, but today TV needs to offer added values besides just resolution," said Jung. "To do so, we believe we must cooperate with all stakeholders in the ecosystem, including content makers and distributors. We are keeping an open mind
We need a different mindset from the past decade where TV manufacturers competed on shipment fiercely, to the detriment of our bottom lines," the official added. "We need to justify to consumers why they should consider 8K over a 4K TV as we can only do that when the industry as a whole come together to foster the ecosystem."