Been reading through this thread., but haven't been able to figure out if there is a solution to the Netflix HDR thing. In my case, through the Roku Ultra the signal is now coming in stating HDR, but at 1080P. On my regular setting, the image is too dark. On the setting I use for 4K HDR Blu-rays, it looks washed out. I'm watching Jessica Jones as my reference. When I access Netflix via my Sony 800 4k player, it shows that it is receiving it as 4K HDR. But it still looks washed out when using my 4k HDR settings (which still looks incredible on 4K HDR Blu-rays). From my understanding, I shouldn't be receiving 4K and HDR at the same time from Netflix with the 5040ub. But no matter which signal - Roku or Sony - the image is washed out when using my usual 4K HDR setting. Do I need to create a whole new setting just for Netflix content? Honestly, it looked so much better when it was just 4K without HDR. Trying to figure out why Netflix HDR looks so different from Blu-ray HDR. Would love to know what options are open to me for Netflix viewing on the 5040UB. Thanks and happy holidays!