Originally Posted by Wookii
Thanks - that would suggest around 100 units a year and they’re still a way off 1000 units.
It just goes to show you how small the high end processor market is - that’s why I think it’s good to buy from a company with their roots, and main source of income, in the professional market.
It makes you wonder, if a market leader like Trinnov is only selling 100 units a year, how an earth do the likes of Storm ever hope to have a chance!
A couple of comments/questions. The size of the market (high end home theater, not just SSP's) has a long time been a curiosity of mine. And since I can't even get my arms around just the US numbers, let me focus on that. So, let's say for round numbers that Trinnov has 1,000 US customers. Add another 1000 for Datasat. Add another 1000 for McIntosh; Add another 3000 for the combination of Storm Audio, Audio Control, Bryston, Classe, Lyngdorph, Krell, Meridian, etc. So that is 6000 units (MAYBE) out of 130,000,000 US households. Or .004%. If the number was even 13,000, we now reach .01% ---- or .0001 !!!!! TINY !!
I don't know about any other readers of this forum, but I have known LOTS of folks over the last 25 years who have either enough net worth OR enough income to easily be able to afford a high end home theater. And I can only think of three in the last 25 years who have had any thing that resembles what we are discussing. Flat panels and sound bars (or maybe some in-ceiling speakers) are about as high end as it gets.
Related to this discussion. The dealer I mostly work with is a dealer for Trinnov, Datasat, McIntosh, etc. He has something like 13 huge vehicles for installation and service. Large and profitable company
BUT he is NOT a fan of almost any
of these high end processors. Not because he doesn't think they sound terrific, because he does. He doesn't think he can sell enough of them to have a person dedicated to be able to support them. If he sends someone off for training, then only that person is available for installation, and much more importantly to him, service. He doesn't think that model allows him to provide the quality of service that his clients demand. Nor does it allow him to optimize the use of his internal resources.
So what about farming out the installation/calibration and maintenance to me or another third party? He has no interest in paying for outside help and depending on the availability of that help to respond in a timely fashion to support his clients.
So what does he sell to satisfy those high end clients. At the highest end, the McIntosh. Most of his guys can install and support that product. To him the likes of the Datasat, or worse, the Trinnov, are way too complicated — and in his mind (he didn’t say this but I am comfortable that he believes it), few, if any, of his "typical" client would be able to notice the difference between the very best and “good enough” when 15+ speakers are playing. And my guess is that he is not alone in that regard!! Not that there is no difference nor that he personally can't hear it, but it is not worth the hassle.
And FWIW, I think his income over the last 20+ years has shifted from high end 2 channel systems and home theaters to installing 18 flat panels, simplified audio systems and whole house control of everything in the home.
Back to the question of Storm Audio. If their product is at the same complexity of, say, the Datasat, I can't see them surviving long term. But what do I know !!!