Originally Posted by SJHT
It has been stated by the CEO that the lack of MA is not driven by K (they love it), but by the complex MA onboarding process which prioritizes by customer base size. K is focused on the luxury market segment which is small compared to many others. I know we all want it NOW, but that is the reality. SJ
I have believed this statement for a while now and have been patiently waiting. When I see titles which clearly offer current Ultraviolet tokens that Kaleidescape has intentionally removed after initially offering it, it makes me seriously doubt their sincerity. UV and MA actually hurt Kaleidescape's sales significantly because they offer their titles at a much higher price point than you can purchase through a UV or MA retailer. Many customers have purchased the same titles with UV titles through online vendors such as Vudu and that title is then granted by the Kaleidescape store, who was asking twice as much.
Now that customer has the title on their "luxury" device for a fraction of the cost. Kaleidescape knows if they offer MA, their sales will decline, most likely substantially. They know their best bet is to not offer MA rights and for their customers to pray they do not shut the doors. When customers are demanding MA, but they know it will hurt their model, what else do you expect them to say? If they said they will not support MA, they would have an uprising. If they say they are working on MA, they can use that line for years, then say it just didn't work out.
When a current title is offered with UV rights and Kaleidescape initially offers that title with those UV rights, then later removes them, it speaks volumes to their intent.
I love my Kaleidescape and the experience it offers, by FAR the best out there. I purchased my Strato two years ago with the hope of ditching all my shiny discs and going strictly digital. I would have been willing to splurge for a Terra server as well. I built a pretty awesome theater in my standards and want to use it to its full potential with the highest quality immersive audio and video. Kaleidescape does a good job with most content, but much of their content does not have the highest quality audio and video, which makes me have to buy the shiny disc to get that bad ass experience I spent all the money building my theater to get.
Shortly after I purchased my Kaleidescape, they shut their doors although briefly, which really shook my confidence. I hope they stay around. I want them to stay around, but I'm just not sure they will. I am not willing to purchase hundreds of titles with no digital rights and then lose all my movies when my hardware or their servers cease to function. My family also uses our digital rights to play movies we have already seen in our theater, on their iPads and Apple TVs. They cannot do that without digital rights.
I truly love my Kaleidescape experience and hope they work out the issues, but when there is no progress on MA and UV is going away, it means 100% of all titles I will be buying are on a shiny disc, which completely defeats the purpose of owning my Strato for any new and future titles. It is super disappointing because I want them to succeed and I want to go fully digital.
With Kaleidescape's current model of CLEARLY pulling UV tokens from UV titles and not being able to offer ANY digital rights in the foreseeable future, it is becoming more clear what Kaleidescape's strategy truly is. That, combined with the lack of the highest quality audio and video on all titles, I am starting to feel like my Strato was a $4,500 mistake or at the very least, I just purchased it far too early.