Originally Posted by sdurani
There were around 36 Hollywood movies shown in IMAX last year, out of which only 7 had expanded aspect ratios (that too, often for selected sequences only, not the entire length of the movie). So if people went to IMAX venues to watch Hollywood movies, they know
that 4 out of 5 times it was a 2.35 presentation.
In addition to this, the most recent IMAX Enhanced trailer shows clips from a variety of movies, but only one movie (Spider-Man: Far From Home) is shown filling the screen. ALL the other clips are 2.35.
After all this, if there are people still determined to be disappointed that IMAX Enhanced doesn't automatically mean full screen, then that's on them, not IMAX.
So that stops it from currently being just a badge how exactly?
No-one needs to be determined to be disappointed by it. That happened all by itself.
IMAX came up to me and promised to give me a big kiss on the eyeballs with full screen goodness and then proceeded to just walk away, leaving me with nothing of note.
Disappointment naturally stepped in behind it.
The only 'determination' I have with regards to IMAX, is that they maximise its effect in an obvious way.
In a way you can discuss with people.
Not in an "Oooo did you see the lack of picture noise on that UHD disc"... kind of way, but in an "Oooo did you see xxxxx in it's IMAX Enahnced version? It filled the screen with superb clarity" kind of way.
Something which makes the average punter say "Wow, yeah, that is different to normal, that must be what IMAX Enhanced is all about..." "I will go and buy that version!"
Why even bother mentioning itself, if it isn't going to do something obvious on screen to announce it's presence?
I have seen enough IMAX in theatres to know none of it ever looked like normal presentations and I have also seen enough behind the scenes featurettes to know that basically all movies are shot in multiple aspects.
So just give us the half the 3D version in 16:9 if it is easier!
Interestingly, which movie in that You tube video is the one you could point at with no other prompting and say it was IMAX? The one filling the screen, that's the one!
The important thing IMAX should mandate to make a proper success of it, is instant recognition of their brand by making all the visuals screen filling. Simples.