Looks like Hollywood's heavy weights feel that if you can beat em - join em - with an all short-form episodic video platform only available on your phone:
"With backing of billion of dollars from the likes of Disney, Fox, Time Warner, and NBCUniversal, all before writing a line of code or releasing a snippet of video."
"And with talent like Oscar-winning director Guillermo del Toro, Spider-Man
director Sam Raimi, Get Out
producer Jason Blum, Training Day
director Antoine Fuqua, and Twilight
director Catherine Hardwicke, along with Justin Timberlake, Zac Efron, Snoop Dogg, Zoe Saldana all developing series for Quibi without signing up a single subscriber yet."
"Run by entertainment-industry execs including Jeffrey Katzenberg, Meg Whitman, Diane Nelson (former president of DC Entertainment), Doug Herzog (former president of Viacom Music and Entertainment), and Juan Bongiovanni (former director of digital marketing at Netflix)."
“We’ll actually create the next chapter of film narrative,” says Katzenberg - “Five or 10 years from now, we’ll look back and go, ‘There was the era of movies, there was the era of television, there was the era of home theater and there’s the era of Quibi."